To mark the new year, Dior introduces the Lucky Rouge Lipstick Collection, a limited-edition release centered on house symbolism, bold reds, and meticulous craftsmanship. Fronted by Jenna Ortega, the collection frames red lipstick as a personal talisman, where color, finish, and design come together with intention.
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Each lipstick in the Lucky Rouge lineup features Monsieur Dior’s most cherished symbols, precisely applied to both the bullet and the case through Dior’s savoir-faire. The result is a series of collectible objects as considered in their design as they are in their formulation. The shades explore deep and bright reds across warm and cool undertones, finished with a velvety texture that delivers richness without excess shine.
The collection includes four standout shades, each tied to a specific symbol and mood. 808 Red Dream is a vibrant bluish red presented in a case adorned with Christian Dior’s lucky star, a nod to aspiration and forward momentum. 802 Red Passion shifts warmer, landing in a brick red marked with a heart, a symbol long associated with intensity, emotion, and self-determination.
806 Red Luck introduces depth through brown undertones, housed in a case detailed with a four-leaf clover. The shade leans grounded and confident, pairing richness with a sense of quiet strength. Completing the collection is 809 Red Forever, an intense red tied to the iconic New Look silhouette. Decorated with the number eight, it references exceptional destiny and continuity within the Dior universe.
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With Jenna Ortega as the face of the launch, Lucky Rouge aligns classic Dior codes with a contemporary presence. The campaign emphasizes individuality and conviction, positioning red lipstick as both an aesthetic choice and a personal marker.
The Dior Lucky Rouge Lipstick Collection will be available soon on Dior’s website and at selected retailers.
