Kylie Jenner celebrates ten years of Kylie Cosmetics with the King Kylie Collection, a return to where it all began. Launching on October 18, the collection brings back the bold energy of Jenner’s early career and the viral beauty moments that defined a generation of fans, honoring the brand’s beginnings while introducing modern updates to […] More
Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More
r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More
Revolution launched the Bitten Cherry Collection, a range that turns 2025 beauty into a darker, juicier mood. With products that layer rich berry pigments and innovative formulas, the collection invites makeup lovers to experiment with shades that feel indulgent and daring. MAKEUP The collection opens with the Cherry Icon Rich Berry Eyeshadow Palette, priced at […] More
Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More
KIKO Milano has unveiled its Milano Cortina 2026 Limited-Edition, an exclusive capsule collection created in honor of the Winter Olympic Games. Designed to celebrate athletic determination and Italian creativity, the collection arrives with Olympic alpine skiing champion Sofia Goggia as its ambassador. Known for her strength and elegance on the slopes, Goggia brings authenticity to […] More
Fenty Beauty introduces the Diamond Bomb Capsule Collection, a new lineup inspired by its cult-favorite Diamond Bomb highlighter. Known for its reflective finish and flattering shimmer, the original product set the tone for this latest release. Rihanna leads the campaign with a dedicated visual concept that showcases the capsule’s impact through her own lens. MAKEUP […] More
A new force just landed in the beauty multiverse. GODMODE BEAUTY announces the launch of its debut Genesis Collection, a cosmic lineup of eye-catching pigments, alien-glow highlighters, and high-performance liners. Positioned somewhere between sci-fi fantasy and digital-era self-expression, the collection invites beauty lovers to unlock their inner avatar. MAKEUP Described as born from “a flicker […] More
For Fall 2025, Dior Beauty introduces the Miss Dior Collection, a spirited reinterpretation of archival inspiration shaped for the women of today, passionate, independent, and unapologetically expressive. With a sharp focus on character and color, the new collection unfolds through three mini capsules: Shocking Pink, Bold Black, and Wild Beige. MAKEUP Each one pulses with […] More
Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, […] More
Ariana Grande’s r.e.m. beauty expands its eye category with the launch of Starlet, a new line of liquid eyeshadows arriving April 3 on the brand’s official website. Designed to perform with both comfort and longevity, the shadows feature a clean formula enhanced by vitamin E, offering antioxidant care and a crease-resistant finish that holds up throughout […] More
Prada Beauty has once again elevated the beauty game with the introduction of its latest innovation, the Pradalines Eye Pencil. This new line promises to redefine eye makeup with its unique combination of rich, vibrant colors and effortless application. MAKEUP The Pradalines Eye Pencil stands out for its creamy, long-lasting texture that allows for smooth […] More
