Makeup by Mario reintroduces the Ethereal Eyes Eyeshadow Palette, marking the return of one of the brand’s most sought-after releases. The palette first sold out within six weeks, building a strong following that continued to request its comeback. This relaunch answers that demand with the original version that defined its initial success. MAKEUP The Ethereal […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
Dior Beauty expands its Diorshow lineup with the limited-edition Diorshow 5 Couleurs eyeshadow palettes and the new Diorshow Overvolume mascara. These releases build on Dior’s established eye makeup direction, focusing on pigment intensity, texture, and defined finish. EYE MAKEUP The Diorshow 5 Couleurs palette appears in four limited-edition harmonies organized around monochrome color families. The […] More
Rare Beauty prepares to release the Neutral Eye Collection, a focused lineup built around brown tones and neutral shades. The collection includes the Essential Neutrals Eyeshadow Palette, Perfect Strokes Universal Volumizing Mascara in Brown, and Perfect Strokes Matte Liquid Liner in Brown. EYE MAKEUP The Essential Neutrals Eyeshadow Palette anchors the collection with eight shades […] More
Fara Homidi Beauty expands its lineup with the Essential Eye Compact, a new shadow trio designed for long-wearing color and a lived-in finish. EYE SHADOWS The launch arrives with a campaign starring Paloma Elsesser, whose presence reinforces the brand’s direction toward rich tones and modern staples. The Essential Eye Compact focuses on performance and texture. […] More
Byredo introduces Vesuvio, a limited-edition 18-colour eyeshadow palette shaped by the creative direction of its Creative Image and Makeup Partner, Lucia Pica. Rooted in 19th-century Neapolitan painting, the palette traces a visual and emotional journey from the stillness of the Mediterranean landscape to the charged spectacle of Mount Vesuvius in eruption. MAKEUP Pica, a Neapolitan […] More
YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More
r.e.m. beauty expands its eye category with the launch of Sweet Dreams Eyeshadow Quads, a new collection built around mood, texture, and color choice. Designed as compact portals into different visual states, the quads invite wearers to select an atmosphere. EYESHADOWS Each Sweet Dreams quad features a new and improved talc-free formula developed to deliver […] More
Kylie Jenner celebrates ten years of Kylie Cosmetics with the King Kylie Collection, a return to where it all began. Launching on October 18, the collection brings back the bold energy of Jenner’s early career and the viral beauty moments that defined a generation of fans, honoring the brand’s beginnings while introducing modern updates to […] More
Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More
r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More
Revolution launched the Bitten Cherry Collection, a range that turns 2025 beauty into a darker, juicier mood. With products that layer rich berry pigments and innovative formulas, the collection invites makeup lovers to experiment with shades that feel indulgent and daring. MAKEUP The collection opens with the Cherry Icon Rich Berry Eyeshadow Palette, priced at […] More
