TIRTIR has appointed V of BTS as its first global brand ambassador, marking a major step in the K-Beauty brand’s expansion beyond the Asian market. Known for its viral cushion foundation and wide shade range, TIRTIR positions the partnership as a move that connects its product philosophy with V’s global influence. FOUNDATION In an official […] More
Dior introduces its Holiday 2025 makeup collection designed by Peter Philips, Creative and Image Director for Dior Makeup, and built around the theme Circus of Dreams. The collection arrives in limited-edition shades and finishes, with two complete looks, Spectacular Plum and Spectacular Fiery, built from products released exclusively for the season. MAKEUP The Spectacular Plum […] More
Kris Jenner fronts the new MAC Cosmetics Studio Fix foundation campaign, stepping into the spotlight at 69 after decades managing one of entertainment’s most famous families. Photographed by Inez and Vinoodh and styled by Nicola Formichetti, the campaign shows Jenner in a new role. Studio Fix itself stands as one of MAC’s signature products, recently […] More
IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More
Armani Beauty introduces its latest innovation: SKIN TINT, a weightless, luminous tint that captures the golden-hour effect with every application. Designed to deliver 24 hours of hydration and invisible wear, SKIN TINT merges skincare benefits with subtle radiance for a naturally perfected complexion. FOUNDATION At the heart of the formula are Golden Hour Pearls, light-reflecting […] More
The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More
Kylie Cosmetics has unveiled its latest innovation-the Natural Blur Powder Foundation. Designed for versatility, this talc-free, medium-buildable formula promises to deliver a naturally blurred, matte finish with up to 12 hours of wear. As the beauty industry increasingly leans toward multifunctional products, this new release aims to be a staple in every makeup bag, offering […] More
Summer Fridays has launched two exciting new skincare sets: the Bronzing Drops Set and the Illuminating Drops Set, both priced at $68. Each set includes the popular ShadeDrops SPF 30 Mineral Milk Sunscreen and an exclusive vegan leather pouch. The Bronzing Drops Set features a limited-edition serum designed to give skin a sun-kissed glow, while […] More
Patrick Ta Beauty is set to revolutionize the foundation game with the launch of its first-ever liquid foundation, the Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation. This new product is designed to provide a flawless, luminous complexion, combining skincare and makeup in one luxurious formula. Launching on August 26th on the Sephora app, this foundation […] More
Patrick Ta, Hollywood’s celebrated makeup artist known for his signature dewy looks, has once again intrigued the beauty world with a sneak peek of his latest creation, the Hydra Luxe Foundation. Teased on his TikTok account, the foundation has already generated significant buzz, thanks in part to its sleek packaging featuring a mirror finish that […] More
Rabanne has a storied tradition of selecting ambassadors who epitomize its avant-garde essence and reinterpret it for contemporary audiences. This tradition is upheld with the exciting announcement of Troye Sivan as the new Global Makeup Brand Ambassador, following the launch of Rabanne’s groundbreaking Beauty collection just a year ago. Troye, a GRAMMY-nominated artist, has made […] More
Fenty Beauty‘s latest foundation launch has caused quite the stir in the beauty world, and for good reason. Rihanna‘s makeup brand is renowned for its inclusive shade range and innovative formulas, and the SoftLit Naturally Luminous Longwear Foundation is no exception. Promising a “golden hour glow” in a bottle, this new foundation has caught the […] More
