Glossier is turning up the heat on its summer lineup with the release of Lip Glaze, a new lip oil collection launching May 20. The campaign pairs the beauty brand with rising global girl group Katseye, who debut the product by wearing all six shades, each one designed to reflect a member’s distinct personality.
MAKEUP
“Whether it’s the neighborhood ice cream truck or colorful sprinkles, Lip Glaze captures the playful, carefree moments of summer,” said Kyle Leahy, Glossier’s chief executive officer. “It’s about joy and beauty, and Katseye embodies that energy perfectly.” The Lip Glaze collection introduces a glossy, hydrating formula in six shades, worn by each member of Katseye in the campaign imagery. From dewy pinks to vibrant reds, the product evokes nostalgia and freshness with a distinctly youthful edge.
Прикажи ову објаву у апликацији Instagram
Katseye, formed through the 2023 reality series Dream Academy, is a cross-cultural project from Hybe Corporation and Geffen Records. The group made its official music debut in 2024 with members hailing from across the globe: Daniela (Cuban/Venezuelan-American, Atlanta), Lara (Indian-American, New York), Manon (Switzerland), Megan (Chinese-American, Honolulu), Sophia (Philippines), and Yoonchae (Seoul). Their diverse backgrounds and dynamic presence offer Glossier a global reach and authenticity that mirrors the brand’s identity.
For Leahy, the collaboration signals a reflection of values. “This group of girls really represents beauty in everyday life in a way that felt very organic and authentic to the voice of our brand,” she said. “It’s truly the next generation lip oil paired with the next generation pop sensation.” The synergy between Katseye’s international rise and Glossier’s aesthetic-forward marketing positions Lip Glaze as both a product and a cultural moment.
