Haus Labs has named Philippine Leroy-Beaulieu the new face of its Triclone Skin Tech Foundation Collection, bringing the Emily in Paris actor into a campaign centered on confidence, individuality and personal approaches to beauty. Leroy-Beaulieu also fronts “We Love Concealer,” which focuses on the brand’s best-selling Triclone Skin Tech Concealer and its skincare-hybrid formula.
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The partnership connects Leroy-Beaulieu with one of Haus Labs’ established complexion categories. The brand points to her French style and characteristic “je ne sais quoi” as qualities that suit its approach to the campaign. Haus Labs frames confidence as a personal mindset independent of age or appearance, placing Leroy-Beaulieu at the center of that message.
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Leroy-Beaulieu describes confidence through self-acceptance and personal development. She believes people can embrace who they are while allowing themselves to evolve without trying to conform to a prescribed mold. That perspective drew her toward Haus Labs and its focus on individuality and self-expression. She also describes the opportunity as meaningful because the brand encourages people to define beauty on their own terms.
The campaign directs much of its attention toward the Triclone Skin Tech Concealer, which combines makeup coverage with skincare-focused properties. Haus Labs describes the product as a medium-coverage concealer designed to last for up to 12 hours. The formula targets the under-eye area while performing functions associated with an eye cream.
According to the brand, regular use can brighten, hydrate and reduce the appearance of puffiness under the eyes within two weeks. Haus Labs builds the formula around three named ingredients: fermented arnica, BioFerment 7 Complex and BioTech caffeine. These components support the concealer’s skincare-focused positioning while the formula provides complexion coverage.
The concealer comes in 31 shades, extending the range across a broad selection of complexion tones. Haus Labs places that shade offering within a product designed for daily wear, combining medium coverage with the hydrating and de-puffing qualities that form the central product message behind “We Love Concealer.”
Leroy-Beaulieu’s appointment gives the campaign a recognizable face while keeping its focus on how beauty relates to individual confidence. Her comments align closely with the ideas Haus Labs associates with the project: self-expression, personal choice and the freedom to approach beauty without following a fixed standard.
