A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More
Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More
After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed […] More
Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. Available in two formats, the Lip Sleeping Mask […] More
Valentino Beauty introduces PUFFER GLOSS, a new hydrating lip plumper gloss designed to deliver long-lasting shine and visibly fuller lips. Infused with the exclusive Valentino Puffer Complex™, the gloss offers a high-shine, non-sticky finish while enhancing lip texture with every use. Positioned as both a beauty essential and a skincare-forward formula, PUFFER GLOSS combines luxury […] More
Fenty Beauty has officially reintroduced one of its most coveted lip products, and this time, it’s here to stay. The Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss merges the best of two beauty staples: the nourishing comfort of a lip oil and the eye-catching shine of a gloss. With a formula that hydrates instantly […] More
NYX Professional Makeup is venturing into blocky terrain with its newest limited-edition release, a pixel-perfect beauty collection created in collaboration with A Minecraft Movie. Bridging cosmetics and gaming, the partnership with Warner Bros. Pictures taps into the playful, DIY spirit of Minecraft and reimagines it through NYX’s signature colorful lens. MAKEUP Ditching traditional packaging for […] More
Givenchy Beauty introduces Le Rouge Interdit Baume, a skincare-infused lip balm designed for hydration and effortless elegance. Leading the campaign is Hyunjin, the South Korean artist known for his work with Stray Kids. Wearing shade No. 10, a reinvented take on Givenchy’s iconic black, he embodies the modern edge of the brand. View this […] More
Harry Styles’ beauty brand Pleasing has expanded its lineup with the launch of the Big Lip and Cheek Tint, a multi-use balm designed to add a warm, buildable flush to the face. MAKEUP The latest release blends skincare and makeup, offering both hydration and color in one sleek package. The Big Lip and Cheek Tint […] More
Fenty Beauty continues to set trends with its latest innovation, the Gloss Bomb Stix High-Shine Gloss Stick. At a retail price of $25 USD, this new offering promises not only the signature Gloss Bomb shine but also an enriching blend of nourishing ingredients tailored for optimal lip care. This hybrid product is where the glossy […] More
Tower 28 has unveiled its latest innovation in lip care, the Red Bean Mochi LipSoftie, combining the hydration of a lip mask with a sheer tint for a natural, rosy nude finish. Designed with sensitive and irritated lips in mind, the LipSoftie offers instant comfort while delivering long-lasting hydration. Adding a playful twist, the balm […] More
The Sunnei x mid/night 00.00 collection redefines everyday essentials with a thoughtful and luxurious approach. Designed to be effortlessly at hand anytime, anywhere, this limited-edition set combines functionality with a sleek aesthetic. Each product in the collection reflects Sunnei’s commitment to creating versatile, high-quality items that elevate daily routines. From skincare to fragrance, the collection is […] More
