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  • Sydney Sweeney Brings Her Favorite Ice Cream Flavor to Laneige

    Sydney Sweeney continues her collaboration with Laneige, this time bringing a personal touch inspired by her childhood. Since becoming the global ambassador for the skincare brand in 2022, Sweeney has fronted numerous campaigns. Her newest project takes a nostalgic turn, drawing from her long-standing love of rainbow sherbet ice cream. In partnership with Baskin-Robbins, Sweeney […] More

  • Glossier Banana Pudding Balm Dotcom With Magnolia Bakery

    Glossier has once again blurred the line between beauty and indulgence with the launch of its latest Balm Dotcom flavor: Banana Pudding. Inspired by the legendary dessert from Magnolia Bakery, the new balm is a tribute to layers of creamy vanilla pudding, ripe banana slices, and soft wafers, now reimagined for your lips. LIPS The […] More

  • Prada’s Banana Yellow Balm Ripens with Style

    Prada brings one of its most recognizable fashion motifs into the beauty sphere with the unexpected launch of the Banana Yellow Balm. Unveiled by Prada Makeup Ambassador Sabrina Carpenter, the balm playfully reimagines the house’s iconic banana print from the Spring Summer 2011 runway, now uniquely brought to life on the lips. It’s bold, bright, […] More

  • Rhode Launches Limited-Edition Summer Kit for Golden, Glowy Days

    Rhode is dialing up the glow with its new Summer Kit, a curated trio of warm-weather must-haves designed to give you sun-flushed cheeks, glossy golden lips, and hydrated skin, all packed in the brand’s signature baby rhode bubble bag. Dropping July 14 at 9 AM PST, this limited-edition bundle is your one-click answer to easy, […] More

  • M·A·C Nocturna Collection Brings After-Dark Glam to Fall Beauty

    M·A·C Cosmetics unveils its Nocturna Collection, a limited-edition drop made for those who thrive after sunset. From deep plum lip liners to reflective blush-highlighter duos, Nocturna dives headfirst into moody neutrals, smoked shadows, and futuristic gloss finishes that feel equal parts goth, glam, and glow. MAKEUP The centerpiece? A limited-edition Eye + Face Palette built […] More

  • Rhode Drops a Citrus-Powered Upgrade with New Lemontini Lip Tint

    Just in time for the height of summer, Rhode introduces its juiciest drop yet: the limited-edition Peptide Lip Tint in Lemontini, launching July 14 on rhodeskin.com. Inspired by Hailey Bieber’s love of lemon drop martinis, and her signature sun-soaked aesthetic, the new gloss marks a refreshing evolution in both formula and flavor. LIPS Lemontini arrives […] More

  • Byredo Enters the Tinted Lip Balm Trend

    Byredo expands its beauty offerings with a new line of Lip Care Balms, combining the brand’s sensorial approach to fragrance with a fresh take on tinted lip hydration. Known for its cult perfumes and minimalist packaging, Byredo enters the lip balm category with a product designed to feel as indulgent as its best-selling scents. The […] More

  • NYX Launches Smushy Matte Lip Balm

    A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More

  • Quen Blackwell Fronts Glossier Espresso Balm Release

    Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More

  • SZA Launches ‘Not Beauty’ Lip Gloss Line

    After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed […] More

  • Laneige Introduces Matcha Bubble Tea Lip Care Duo

    Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. Available in two formats, the Lip Sleeping Mask […] More

  • Valentino Debuts PUFFER GLOSS Lip Plumper

    Valentino Beauty introduces PUFFER GLOSS, a new hydrating lip plumper gloss designed to deliver long-lasting shine and visibly fuller lips. Infused with the exclusive Valentino Puffer Complex™, the gloss offers a high-shine, non-sticky finish while enhancing lip texture with every use. Positioned as both a beauty essential and a skincare-forward formula, PUFFER GLOSS combines luxury […] More

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