Summer Fridays expands its lip category with the release of SoftLine Lip Liner and Flushed Lip Stain, two products designed to work independently or as a paired routine. They focus on defining lip shape, enhancing natural tone, and delivering comfortable wear through lightweight formulas and considered application tools. LIPS SoftLine Lip Liner centers on structure […] More
YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More
MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More
Glossy, milky lips that dominated the early 2000s are resurfacing as one of this year’s most talked-about beauty trends. Dubbed the Y2K lip revival, the look has found new life on TikTok and Instagram, where creators aren’t just revisiting the era, they’re searching for the perfect baby-pink milky shade to make it modern, soft, and […] More
HERA has released the first teaser for its upcoming Sensual Tinted Shine Lip Serum, a launch that signals a refined shift in tone rather than a loud debut. Fronted by Global Ambassador Felix, the rollout positions lip shine as a study in mood, texture, and presence. LIPS Muted hues, controlled light, and a soft-focus finish […] More
To mark the new year, Dior introduces the Lucky Rouge Lipstick Collection, a limited-edition release centered on house symbolism, bold reds, and meticulous craftsmanship. Fronted by Jenna Ortega, the collection frames red lipstick as a personal talisman, where color, finish, and design come together with intention. MAKEUP Each lipstick in the Lucky Rouge lineup features […] More
Dior expands the Dior Addict universe for 2026 with a coordinated release that pairs new Lip Glow Oils with a trio of fragrances. The launch brings together beauty, scent, and image under a single campaign led by Dior ambassadors Anya Taylor-Joy, Jisoo and Willow Smith. Shot by photographer Drew Vickers and accompanied by a film directed […] More
NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand. LIPS The holiday […] More
The conversation around sun protection has expanded well beyond traditional sunscreen, with SPF lip balms now featured in nearly every skincare aisle. But are these products a medical necessity, or just another cosmetic fad? As research on sun exposure and skin cancer risk deepens, the question of lip-specific sun protection takes on new urgency, especially […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
NARS has named Kaia Gerber as the new Global Brand Ambassador, selecting the American model and actress to lead the upcoming Afterglow Lip Balm campaign. The appointment formalizes a relationship that has developed gradually and places Gerber at the center of a major product release scheduled for later this month. The campaign was photographed by François […] More
Rare Beauty expands its Find Comfort collection with three new formulas for lips, body, and hair, along with a new scent Feel Seen. The release introduces a multitasking lip product, a mousse-to-oil hydrator, and a long-lasting fragrance mist, each created to support daily care through moisture-focused ingredients and fresh sensory profiles. The new scent anchors […] More
