Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, […] More
Benefit Cosmetics is giving its cult-favorite Benetint a seasonal refresh with the launch of several new shades, including Dark Cherry and Raspberry, officially available starting May 7. Known for its multitasking formula that delivers a long-lasting flush to both lips and cheeks, Benetint’s latest update adds deeper hues to its lineup, offering more options for […] More
A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More
After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed […] More
Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. Available in two formats, the Lip Sleeping Mask […] More
Valentino Beauty introduces PUFFER GLOSS, a new hydrating lip plumper gloss designed to deliver long-lasting shine and visibly fuller lips. Infused with the exclusive Valentino Puffer Complex™, the gloss offers a high-shine, non-sticky finish while enhancing lip texture with every use. Positioned as both a beauty essential and a skincare-forward formula, PUFFER GLOSS combines luxury […] More
Fenty Beauty has officially reintroduced one of its most coveted lip products, and this time, it’s here to stay. The Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss merges the best of two beauty staples: the nourishing comfort of a lip oil and the eye-catching shine of a gloss. With a formula that hydrates instantly […] More
NYX Professional Makeup is venturing into blocky terrain with its newest limited-edition release, a pixel-perfect beauty collection created in collaboration with A Minecraft Movie. Bridging cosmetics and gaming, the partnership with Warner Bros. Pictures taps into the playful, DIY spirit of Minecraft and reimagines it through NYX’s signature colorful lens. MAKEUP Ditching traditional packaging for […] More
Hermes, renowned for its exquisite craftsmanship, has launched its latest beauty innovation: the Rouge Brillant Silky lipstick collection. Introduced in 2025, this new range builds on the success of the brand’s initial foray into beauty in 2020 with the Rouge Hermès line. The Rouge Brillant Silky line promises a lightweight, buildable, and intensely glossy experience, […] More
Refy‘s beloved “Lip Sculpt” lip liner, a must-have in beauty enthusiasts’ kits, recently went out of stock, sparking concerns among fans. However, the temporary disappearance was for a good reason. The brand has announced that the popular product wasn’t discontinued but instead has been reformulated to offer a more durable, long-lasting wear. The revamped version […] More
In a surprising twist from the usual makeup launch, Pat McGrath Labs recently caused a stir in the beauty industry by mistakenly shipping three $10,000 diamond-encrusted rings with its new Candy Crush collection orders. Originally intended as exclusive gifts for supermodel Alex Consani and influencer Tefi Pessoa, these opulent rings ended up in the hands […] More
Rhode, the rising star in the beauty industry, is set to impress with its latest offering, the Peptide Lip Tint in Sugar Cookie. The Peptide Lip Tint in Sugar Cookie is described as a sheer-but-buildable hot pink gloss, infused with pink and blue shimmers that catch the light for a high-shine, glittering effect on the […] More
