At the 2025 Video Music Awards, Doja Cat made sure every eye stayed on her. Arriving in Balmain with platinum waves and a fiery crimson lip, she stunned fans when she appeared to take a bite out of a MAC lipstick tube. The shade? Her go-to, Lady Danger, the vivid coral red that has been one of the brand’s most recognizable lipsticks since its 1990s debut. Of course, the stunt had a twist, the lipstick was actually a chocolate creation by pastry artist Amaury Guichon.
LIPS
The lipstick bite was actually an announcement. MAC confirmed that Doja Cat is their newest global ambassador, set to star in campaigns that revisit the brand’s most iconic products. For Doja, the partnership is a natural fit. “Makeup is my paint, my armor, my way of creating characters, and MAC has always stood for that kind of artistry and freedom,” she shared.
Doja Cat has built a reputation for using makeup as part of her identity shifts, constantly reinventing herself through bold looks. MAC’s global creative director Nicola Formichetti explained, “Doja has a fearless energy that’s so authentically MAC. She uses makeup as a tool for creativity, pushing the boundaries of expression.” The collaboration continues MAC’s tradition of working with musicians who reshape culture, following in the footsteps of Rihanna, Lady Gaga, and Nicki Minaj.
For Aïda Moudachirou-Rebois, MAC’s global general manager, Doja represents exactly the kind of voice the brand wants to platform. “MAC has always been a place for artists and performers who shape culture,” she said. “Doja’s artistry and fearless spirit make her an exciting ambassador for us.” The partnership signals MAC’s ongoing focus on creativity as performance, a space Doja has mastered.
The announcement arrives with Doja’s fifth studio album, Vie, set for release later this month, followed by a world tour. She also delivered one of the night’s most talked-about performances at the VMAs. Pairing MAC’s global reach with her current momentum ensures that this collaboration lands with impact.
As MAC campaigns begin to roll out, fans can expect Doja’s involvement to go far beyond simply being the face of a product. Known for her experimental approach to beauty, she is poised to bring a series of fresh, audacious looks that will shape makeup conversations well beyond the VMAs. Lady Danger may have been the opening act, but Doja Cat’s role with MAC promises an entire era of unforgettable beauty moments.
