Miley Cyrus stars in the launch of the Maybelline Moisturizing Serum Lipstick, a product that redefines lip color through skincare-level hydration and a vibrant finish. Presented at Bar Marmont in Los Angeles, the launch introduced a formula infused with hyaluronic acid and a nourishing oil blend, designed to give lips long-lasting moisture and color depth.
LIPS
The Moisturizing Serum Lipstick unites performance and care, offering up to eight hours of hydration with a weightless finish. Its formula draws on serum technology, combining hydrating oils with hyaluronic acid to smooth and plump lips instantly. Maybelline’s innovation allows for color that feels comfortable throughout the day, resisting feathering while maintaining an even, sculpted look.
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The line features 16 tone-enhancing shades divided into matte and satin finishes. Each shade has been created to flatter a range of skin tones, from everyday nudes to expressive reds and pinks. Miley’s featured tone, 002 Maybe It’s, represents the collection’s balance of vibrancy and comfort.
The formula’s oil blend, marula, moringa, avocado, soybean, sunflower, and jojoba, infuses the product with natural antioxidants and vitamins, giving the lips a hydrated, smooth texture. With hyaluronic acid, these ingredients lock in moisture and enhance softness over time, creating an effect that feels more like skincare than makeup.
Wearers can use the lipstick in two ways: for full coverage, a single swipe provides bold color payoff, while a quick blot with tissue or fingertip diffuses pigment for a softer finish. Both methods deliver lasting comfort with a natural sheen or matte texture, depending on the chosen formula.
The Maybelline Moisturizing Serum Lipstick reflects the brand’s evolution toward hybrid beauty, where skincare benefits meet everyday cosmetics. Its lightweight yet conditioning formula creates a polished lip look that stays hydrated from morning to night. Paired with Maybelline’s Lifter Liner, which also features hyaluronic acid, the lipstick completes a routine that prioritizes care as much as color.
Available now for $9.99 through TikTok Shop in the US, the launch celebrates expressive beauty through comfort, color, and confidence, brought to life by Miley Cyrus, whose energy and radiance mirror the product’s bold, moisturizing formula.
