Milk Makeup expands its Cooling Water line with the Cooling Water Jelly Shimmer Highlighter Stick, a new all-over shimmer product. Designed for use on the face, eyes, lips, and body, the stick delivers multidimensional shine through a clear base filled with color-flipping pearls.
HIGHLIGHTERS
The Jelly Shimmer relies on a clear base to ensure the shimmer adapts well across skin tones. Instead of depositing opaque pigment, it allows the microplastic-free pearls to catch light and shift color as the skin moves. Applied in a single swipe, the finish appears wet and fresh. With additional layers, the shimmer intensifies. The formula supports long wear, allowing the product to hold its shine without feeling heavy on the skin.
Milk Makeup positions this stick as both makeup and skincare. The formula includes vegan collagen, which helps support the appearance of firmness and elasticity for skin that looks bouncy and healthy. Aloe contributes a soothing effect, while seawater delivers hydration alongside a cooling sensation that aligns with the Cooling Water name.
Users can swipe the stick directly onto the skin or blend it in with fingertips for a softer effect. For those seeking maximum shine, Milk Makeup suggests breaking off a small piece with a spatula and pressing it into the skin. This method allows the pearls to concentrate in one area, creating the most intense sparkle the formula can offer.
As a highlighter, it catches light along the high points of the face. On the eyes, it works as a sheer wash of shine that shifts with movement. Tapped onto lips, it acts as a glossy topper. Applied to the body, it leaves skin with a hydrated glow that reflects light evenly.
The Cooling Water Jelly Shimmer launches in four shades, each designed to shift light in a distinct way. Bubbly offers a gold and silver shimmer. Boba delivers a violet blue shimmer. Ice Pop combines white and pink shimmer. Frose presents a rose gold shimmer.
Milk Makeup introduces Cooling Water Jelly Shimmer at $29, a versatile shimmer stick focused on comfort, adaptability, and light-reflective texture.
