NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand.
LIPS
The holiday campaign places SZA at the center, reinforcing the close link between creator and product. The campaign focuses on availability and timing, bringing the gloss back during a period when gifting and daily wear overlap.
The gloss itself focuses on comfort and wearability. Designed to deliver moisture with a glassy finish, the formula avoids heaviness and residue. Application feels smooth and controlled, supporting all-day wear without constant adjustment.
A polymer base anchors the formula. This structure helps the gloss adhere to the lips while avoiding stickiness. By supporting moisture retention and reducing trans-epidermal water loss, the formula maintains hydration beyond the initial application.
The formula softens the look of fine lines, creating a fuller appearance without relying on aggressive plumping components. Shine enhances natural shape rather than masking it, allowing the lips to remain the focus.
Each gloss comes in a 5ml size designed for regular use and portability. NOT BEAUTY maintains clear formulation standards, and the gloss follows those guidelines. The product meets vegan, gluten-free, and cruelty-free criteria.
The holiday campaign’s tone reflects SZA’s direct engagement with her audience. Her response to customer feedback frames the restock as a shared moment. The restock goes live through NOT BEAUTY’s official channels, closing the year with a campaign that centers familiarity, seasonal timing, and SZA’s presence as both founder and face of the brand.
