OPI have joined forces with Coca Cola to create a very exciting nail colour collection. The company’s drinks Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta will form the inspiration for a line of OPI limited edition nail lacquers, launching internationally in June. The polishes are in fact based on each drink’s signature packaging, not the sugary syrup inside.
“We’re excited to partner with OPI, a pre-eminent nail polish brand with global reach and influence among our core target teen audience,” noted The Coca-Cola Company Group Director Worldwide Licensing Kate Dwyer.
“Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” added OPI Co-Founder and Executive Vice President Suzi Weiss-Fischmann. “These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”