YSL Beauty presents its latest lip launch with the introduction of the Lovenude collection, featuring the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. The release brings a focused approach to lip definition and color, built around formulas that prioritize wearability and lasting performance.
MAKEUP
For the campaign, the brand turns to global makeup ambassador Dua Lipa, who leads a playful, feminine visual direction tied to the launch.
At the center of the collection sits the Kiss Shaper Sculpting Lip Liner, designed to define and contour the lips with precision. The formula supports a blendable texture that allows for controlled shaping, while maintaining a soft, diffused finish. The liner works in line with natural lip tones, allowing subtle enhancement rather than sharp contrast. Its transfer-resistant composition supports extended wear without compromising comfort.
Alongside the liner, YSL Beauty introduces the Lovenude Lip Blusher, a hybrid formula that merges the qualities of a balm and a lipstick. The product delivers hydration while applying a soft-matte layer of color, creating a blurred effect across the lips. This dual function positions the Lip Blusher as a new category within the brand’s lip offerings, focusing on texture and finish as much as color payoff.
The pairing of the two products reflects a broader shift toward softer lip definition, where structure and diffusion work together. The liner sets the shape, while the Lip Blusher softens the result, creating a cohesive look that moves away from rigid outlines. This balance supports a more natural interpretation of lip makeup, aligned with current preferences for adaptable, skin-like finishes.
The Lovenude Kiss Shaper Sculpting Lip Liner is priced at $29 USD, while the Lovenude Lip Blusher retails for $43 USD. Both products are now available through YSL Beauty’s official website.
