NARS has named Kaia Gerber as the new Global Brand Ambassador, selecting the American model and actress to lead the upcoming Afterglow Lip Balm campaign. The appointment formalizes a relationship that has developed gradually and places Gerber at the center of a major product release scheduled for later this month. The campaign was photographed by François […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Bratz expands its collectible universe with the launch of the Bratziez Iconz Seriez Plush Keychain Blind Box, a new line designed to bring character-driven fun to bags, belts, and everyday accessories. Each character ships in a blind box and includes a clip that attaches directly to a bag, giving fans a portable way to express […] More
Rhode has officially made its way to the United Kingdom, launching at Sephora UK with a three-day event that turns London’s streets into an extension of its minimalist beauty universe. From November 10 to 12, Rhode grey cabs will be stationed at 237 Westbourne Grove, offering visitors an immersive experience that combines skincare, video moments, […] More
Rhode has begun teasing its next launch, and the rollout is noticeably different from the brand’s usual glazed-skin, pastel-neutral visuals. Hailey Bieber shared a single Instagram Story showing a black vanity-style case with no caption, followed by a short video on the official Rhode account of her walking past the camera, only her legs visible, […] More
The Korean beauty label TIRTIR hints at change through a new Instagram post that appears to feature Kim Taehyung, widely known as V from BTS, in what many believe is a preview of his role as the brand’s next global ambassador. The post reads, “Bolder. More confident. Ever radiant. A New Light on TIRTIR #Comingsoon,” […] More
Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
