r.e.m. beauty has officially entered its Fembot era, and who better to lead the charge than Sasha Colby? The drag legend returns as the face of the new Fembot Capsule Collection, a vibrant edit from Ariana Grande’s label built around the viral, intergalactic pink shade.
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First partnering at RuPaul’s DragCon in 2023, the reunion feels inevitable: Sasha’s unmatched presence, magnetic glow, and drag queen divinity fully align with the collection’s otherworldly energy.
Drenched in holographic pink and charged with high-shine glam, Sasha wears the full Fembot fantasy, serving alien beauty with attitude. She sports the Eclipse Cheek & Lip Stick in Fembot, a cream-to-glow formula that melts into skin with cosmic radiance. On the eyes, the limited-edition Sweet Dreams Eyeshadow Singlet in the same icy pink delivers a duochrome shimmer that shifts with every movement. Lips stay plush and mirror-like, thanks to the On Your Collar Plumping Lip Gloss in Fembot, offering gloss and volume in one swipe.
The Fembot shade itself is built on R.E.M. Beauty’s DuoPearl Complex, a multidimensional pigment technology that gives the finish its signature shift, from glassy metallics to soft stardust, depending on the angle. The tone, a hyper-modern blend of icy rose and chrome pink, went viral on socials long before the capsule dropped. Now, with Sasha as its muse, the shade finds its full expression.
R.E.M. Beauty’s decision to spotlight Sasha again speaks volumes about the brand’s celebration of artistry, inclusivity, and self-expression. She doesn’t just wear the collection, she amplifies it. This isn’t retro-futurism for aesthetics alone; it’s a vision where drag meets high-performance pigment, where performance becomes persona.
Sasha Colby in Fembot is more than a campaign, it’s a statement. The mother has landed.
The R.E.M. Beauty Fembot Capsule Collection is available now at rembeauty.com.
