Anne Hathaway continues her relationship with SHISEIDO Vital Perfection through the new Intensive SculptDefine Serum, the latest addition to the line and a new focus within the brand’s lifting skincare category. Hathaway has previously supported Vital Perfection as a global ambassador, helping drive the line’s visibility internationally. SERUMS SHISEIDO developed the serum using its research […] More
For years, MERIT Beauty has operated quietly in the luxury space, a carefully edited approach to skincare and color that eschews the noise. The brand’s philosophy is simple: make products that work, design them thoughtfully, and let quality speak for itself. So when The Ritz-Carlton announced its first-ever beauty partnership, the pairing felt inevitable. Both […] More
Estée Lauder introduces a new campaign featuring Nia Long, placing skincare at the center of its message. The campaign aligns with the Advanced Night Repair Serum and coincides with the announcement of Long as the brand’s first North American ambassador. SKINCARE The campaign unfolds through a video that draws from the structure of romantic comedies. […] More
The Black Diamond Collection by 111SKIN frames a focused winter skincare routine suited to January’s slower pace and extended time spent indoors. This season creates space to prioritize skin recovery and care through layering, with each formula designed to support the next and improve texture, tone, and overall skin condition. SKINCARE The routine begins with […] More
Skinimalism has evolved from a reactionary trend into a considered approach to skincare. The new version is not about skipping steps for the sake of minimalism. Skinimalism 2.0 is about editing routines down to what genuinely works, guided by ingredient knowledge and skin barrier health. Every product has a clear role. Anything unnecessary gets removed. […] More
Skin flooding has emerged as a corrective response to years of overactive routines and overstimulated skin. Instead of pushing the skin with acids, retinoids, and exfoliation cycles, this method places hydration at the center of care. SKINCARE The idea is straightforward yet intentional: restore water to the skin in layers, then lock it in before […] More
Winter skin has a reputation for crisis. Tightness becomes urgency. Dryness gets framed as failure. Entire routines are rebuilt the moment temperatures drop. The problem is rarely the season itself, but how aggressively skin is asked to adapt. Winter does not require rescue. It requires restraint, consistency, and fewer interruptions. SKINCARE The most common winter […] More
The Ordinary expands its skincare offering with Volufiline 92% + Pal-Isoleucine 1%, a concentrated serum created to address visible volume loss in specific areas of the face. The product responds to growing interest in targeted plumping ingredients and arrives as a direct, accessible option designed to support users seeking clarity, credibility, and measurable results. SERUMS […] More
A harmony of elegance, light, and confidence! BTS’ Kim Taehyung has been officially named the Brand Ambassador for Japanese skincare house Yunth. Known for his refined artistry and magnetic presence, V now becomes the face of a brand celebrated for its gentle, luminous approach to beauty. SERUMS In a press release, Yunth described the partnership […] More
Vintner’s Daughter will release a special edition of its Active Botanical Serum this November, offering a 50 mL bottle dressed in custom packaging by Chloe Redmond Warner of Redmond Aldrich Design. This edition arrives as the bestselling serum approaches its twelfth year on the market, extending its legacy with a collectible version that combines skincare […] More
At 34, I’ve tried enough skincare to know when something feels different. Most serums and masks promise instant miracles, but few deliver beyond hydration or a fleeting glow. When 111SKIN introduced the Exosome Face Lift, a four-week at-home treatment designed to visibly lift and firm, I wanted to see if it could really bring professional-level […] More
Glow Recipe introduces Prickly Pear Peptide Mucin, its first vegan mucin serum created without snail extract. The formula relies on Prickly Pear Cactus, known for its ability to thrive in desert conditions by storing water and nutrients. This approach delivers bounce and barrier support while keeping the product fully vegan and cruelty-free. SERUMS The serum […] More
