Latest stories

  • How Next-Gen SPFs Are Rewriting the Rules of Protection

    Sunscreen has long carried a reputation of being a necessary inconvenience, a sticky layer of protection that disrupts makeup, leaves a ghostly cast, and refuses to play well with skincare. But a quiet revolution in formulation has changed the conversation. Today’s SPF is invisible, elegant, and intentionally designed for daily use. The newest generation of […] More

  • Beauty of Joseon x Sandy Liang

    Beauty of Joseon Teams Up with Sandy Liang for Tinted Sunscreen

    Beauty of Joseon steps into a new chapter with its first lifestyle-led campaign, and it’s all about staying polished on the go. The cult-favorite K-beauty brand has partnered with designer Sandy Liang for the launch of “Busy Girl,” a campaign that redefines beauty routines for the nonstop generation. SKINCARE At the center of the release […] More