Centellian24 has announced Taehyun of TOMORROW X TOGETHER as its newest global ambassador, marking the K-beauty brand’s move to expand its presence with younger audiences worldwide. The partnership aligns the skincare label with one of K-pop’s most influential figures as it continues to strengthen its visibility in the United States and international markets.
SKINCARE
The collaboration represents Taehyun’s first solo beauty ambassadorship. Known for his global reach and youthful image, the artist brings strong resonance with the brand’s audience, particularly among consumers closely engaged with K-beauty culture. In a statement, Centellian24 emphasized the alignment between Taehyun’s public presence and its skincare philosophy, noting that his influence across global fan communities supports the brand’s mission of restoring skin health and building confidence.
Centellian24 has built its reputation around targeted anti-aging formulas, including the widely recognized Madeca Cream Time Reverse. The brand sees growing interest from Western consumers, driven in part by the global reach of Korean pop culture and the visibility of artists’ skincare routines. According to Centellian24, fans increasingly look beyond music to understand how performers maintain healthy, luminous skin.
By naming Taehyun as global ambassador, Centellian24 signals a new phase of international growth. The partnership connects the brand’s science-focused skincare approach with the cultural influence of K-pop, reinforcing its position within the expanding global K-beauty market.
