Balmain Beauty expands its fragrance portfolio with Destin de Balmain Eau de Parfum, a floral fruity composition built around momentum and self-direction. Conceived as a scent for those who choose their own path, the fragrance channels the house’s vision of independence and modern confidence. The launch introduces a refillable feminine perfume that frames destiny as […] More
Byredo introduces Vesuvio, a limited-edition 18-colour eyeshadow palette shaped by the creative direction of its Creative Image and Makeup Partner, Lucia Pica. Rooted in 19th-century Neapolitan painting, the palette traces a visual and emotional journey from the stillness of the Mediterranean landscape to the charged spectacle of Mount Vesuvius in eruption. MAKEUP Pica, a Neapolitan […] More
Lemme has introduced its first-ever co-branded gummy, teaming up with Kylie Jenner and Kylie Cosmetics for the limited-edition Skin Glaze Gummies. Timed to coincide with the launch of Kylie Cosmetics’ Pomegranate Lip Butter, the release extends the beauty moment beyond makeup and into ingestible skincare. CAMPAIGNS The campaign stars Kylie Jenner alongside Kourtney Kardashian, founder […] More
Dolce & Gabbana launches The One The New Intensities with Madonna and Alberto Guerra, expanding the iconic fragrance line. FRAGRANCES Dolce & Gabbana has revealed a new global campaign for The One “The New Intensities,” marking a surprise release that signals a renewed focus on one of the brand’s most established fragrance pillars. The first […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
Gap teams up with Summer Fridays for a 20-piece collaboration that introduces Summer Fridays’ first apparel designs through soft seasonal essentials. The collection arrives with a focus on comfort, familiar silhouettes, and the rituals that shape time spent indoors. Summer Fridays brings its Southern California minimalism into conversation with Gap’s well-known approach to soft textures […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah. CAMPAIGNS Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their […] More
Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
British beauty brand Rehab enters men’s grooming with actor Lucien Laviscount as the face of its debut campaign. Known for his role as Alfie in Emily in Paris, Laviscount lends presence and charisma to a launch that translates Rehab’s performance-led beauty philosophy into a men’s line centered on simplicity and care. CAMPAIGNS Founded in 2022 […] More
The Ordinary introduces its new campaign, “Periodic Fable,” a project that aims to expose misleading buzzwords and marketing phrases within the beauty industry. Built on the brand’s foundation of transparency and scientific integrity, the campaign challenges vague skincare claims and the terminology that often confuses consumers. View this post on Instagram A post […] More
