The Ordinary introduces its new campaign, “Periodic Fable,” a project that aims to expose misleading buzzwords and marketing phrases within the beauty industry. Built on the brand’s foundation of transparency and scientific integrity, the campaign challenges vague skincare claims and the terminology that often confuses consumers. View this post on Instagram A post […] More
Laura Geller teams up with actress Debi Mazar to relaunch one of the brand’s most iconic products, the Baked Gelato Swirl Illuminator in its bestselling Gilded Honey shade. Known for artisan-crafted baked makeup and formulas designed for mature skin, the brand brings back this fan favorite with a refreshed formula developed specifically for women over […] More
Dossier introduces Lost Americana, its first celebrity fragrance created with MGK. The scent, part of the brand’s Originals line, takes its name and inspiration from the musician’s latest album. Crafted as a co-creation between MGK and Dossier’s Creative Lab, it combines evocative notes with a design meant to resonate beyond music. FRAGRANCES The composition opens […] More
Kris Jenner fronts the new MAC Cosmetics Studio Fix foundation campaign, stepping into the spotlight at 69 after decades managing one of entertainment’s most famous families. Photographed by Inez and Vinoodh and styled by Nicola Formichetti, the campaign shows Jenner in a new role. Studio Fix itself stands as one of MAC’s signature products, recently […] More
IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More
Laneige launches a new limited-edition version of its cult-favorite Lip Glowy Balm, bringing shimmer into the mix for the first time. The brand tapped singer Coco Jones to front the campaign, tying her rising success to the introduction of two new shades. The Stardust Lip Glowy Balm delivers the same hydrating formula that made the […] More
Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More
Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More
Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More
Marking the opening day of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are launching a capsule collection that connects the two labels through design and product innovation. The collaboration introduces several limited items, including a fragrance, lip liners, lip treatment, and a satin bag. Each piece reflects the sensibilities of both brands, […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Beauty of Joseon has chosen Peggy Gou as the new face of its latest campaign, timed with the debut of the Day Dew Sunscreen and the brand’s recent entry into the U.S. market through Sephora. Titled “Not Our First Rodeo,” the campaign uses Western motifs to mark a confident step forward for the Korean skincare […] More
