Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More
Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More
Marking the opening day of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are launching a capsule collection that connects the two labels through design and product innovation. The collaboration introduces several limited items, including a fragrance, lip liners, lip treatment, and a satin bag. Each piece reflects the sensibilities of both brands, […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Beauty of Joseon has chosen Peggy Gou as the new face of its latest campaign, timed with the debut of the Day Dew Sunscreen and the brand’s recent entry into the U.S. market through Sephora. Titled “Not Our First Rodeo,” the campaign uses Western motifs to mark a confident step forward for the Korean skincare […] More
Mane, the hair care brand created by celebrity hairstylist Jen Atkin, enters a new phase with the launch of five products and an updated look. Two years after its debut, the brand prepares to grow beyond its original range of hot tools and brushes. With this expansion, Mane introduces not only new formulas but also […] More
Rhode introduces its new Glazing Mist and brings actor Harris Dickinson into the spotlight as the first male face of the brand. Known for his role in Babygirl, Dickinson leads the campaign for the latest addition to Rhode’s skincare lineup. Rhode introduces the Glazing Mist as the next essential in its glow-focused skincare lineup. The […] More
Mienne, a new luxury house devoted to desire, enters the beauty space with a line of body care designed to elevate intimacy and ritual. Launching today, the debut collection reimagines everyday skincare as a sensual experience, inviting users to rediscover the body through layers of touch, scent, and sensation. Powered by a combination of aphrodisiacs […] More
Julia Fox has been tapped to front the latest campaign for Lemme, the wellness brand founded by Kourtney Kardashian Barker. The campaign launches Lemme Play, a new cherry-flavored gummy designed to support sexual wellness. Known for her breakout role in Uncut Gems and a growing portfolio of edgy fashion collaborations, Fox appears alongside Kardashian Barker […] More
Starface, the skincare brand known for reimagining blemish care with playful design, is officially entering the fashion space. The brand’s debut crossover arrives through a limited-edition collaboration with Heaven by Marc Jacobs, bringing together skincare functionality and fashion’s rebellious streak. The partnership launches with a campaign featuring Grimes, Lil Uzi Vert, beabadoobee, and BB Trickz, […] More
MAC Cosmetics is adding a dose of heiress energy to its latest Mother’s Day campaign with the introduction of the new “Lipglass Air” Non-Sticky Gloss. Model Amelia Gray stars in the campaign, which plays on the iconic “nepo baby” label with a modern twist. In the ad, she sports a Paris Hilton-inspired tank top reading […] More
Charlotte Tilbury has tapped Kim Cattrall as the star of its new Pillow Talk Beauty Soulmates campaign, an empowering celebration of beauty, confidence, and self-love. At 68, Cattrall is perhaps the ideal ambassador, embodying a graceful sense of self-assurance built over decades of embracing personal authenticity. Renowned for her iconic portrayal of Samantha Jones in […] More
