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  • Rhode Introduces Caffeine Reset and Peptide Lip Boost Treatments

    Rhode expands its product range with the launch of Caffeine Reset and Peptide Lip Boost, two new treatments that address fatigue, puffiness, and lip volume. Founded by Hailey Bieber, the brand continues to build its reputation around concise routines and targeted formulas. To mark the release, Rhode tapped supermodel Anok Yai to star in a […] More

  • Gigi Hadid and Rabanne Expand the Million Gold Universe

    Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More

  • Laneige Taps Katseye for the JuicePop Box Lip Tint Launch

    Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More

  • Dove Cameron Stars in Urban Decay 24/7 Liquid Stick Launch

    Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More

  • Redken Unveils ‘Just The Tips’ Campaign With Sabrina Carpenter

    Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More

  • Valentino Beauty Introduces Born in Roma Purple Melancholia

    Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More

  • Let Them Talk Campaign Brings Dove into Bridgerton

    Through a new collaboration with Bridgerton, Dove extends its long-standing focus on real beauty, self-expression, and care understood as a source of confidence. Developed in partnership with Netflix and Shondaland, the collaboration draws on the series’ approach to questioning social codes and foregrounding characters who move beyond expectation. Together, the collaborators introduce the “Let Them […] More

  • Kérastase Welcomes Demi Moore as Global Ambassador

    Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More

  • Doja Cat and Ella Gross Lead MAC Powder Kiss Campaign

    MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More

  • Dior Addict Introduces Lip Glow Oils and Fragrances for 2026

    Dior expands the Dior Addict universe for 2026 with a coordinated release that pairs new Lip Glow Oils with a trio of fragrances. The launch brings together beauty, scent, and image under a single campaign led by Dior ambassadors Anya Taylor-Joy, Jisoo and Willow Smith. Shot by photographer Drew Vickers and accompanied by a film directed […] More

  • NOT BEAUTY Launches a Holiday Restock With SZA

    NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand. LIPS The holiday […] More

  • Anya Taylor-Joy, Jisoo & Willow Smith Step Into Dior Perfumes

    Anya Taylor-Joy, Jisoo, and Willow Smith join Dior Perfumes as Dior introduces a new chapter built around Dior Addict. The three Dior makeup faces step into fragrance through three new creations, extending their presence within the house beyond makeup. Anya Taylor-Joy enters the project as an on-screen force whose presence extends from cinema to the […] More

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