Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
Cardi B introduces Grow-Good Beauty with a lineup built around repair, hydration, and daily care. The debut range translates routines shaped over time into a structured product offering. Developed with Revolve Group, the line focuses on formulas designed to support hair health through consistent use, with each product addressing specific needs across different stages of […] More
Rare Beauty expands its complexion range with the True To Myself Natural Matte Longwear Foundation, a formula designed to combine priming, coverage, and setting in a single step. The product delivers medium to full coverage with a natural matte finish that smooths the skin and reduces the appearance of pores. Described as self-priming and self-setting, […] More
Charlotte Tilbury introduces two new additions to the Pillow Talk range with products designed for both cheeks and lips. The launch includes the Pillow Talk Beauty Soulmates Airbrush Flawless Finish Brightening and Blush Powder Palette and the Pillow Talk Long Lasting Blush Balm Sheer Lip Tint. Both products extend the brand’s signature Pillow Talk color […] More
Prada names Bella Hadid as its first global beauty ambassador, marking a new step for the brand’s makeup division. The appointment arrives alongside the launch of Prada Touch, a cheek and lip product entering the Prada makeup collection this month. NEWS Prada Touch expands the brand’s makeup offer with a cream-to-powder formula designed for cheeks […] More
Hourglass announces Olivia Dean as its newest Global Brand Partner, marking the beginning of a collaboration built around creativity, personal expression, and community. The partnership launches alongside a curated product bundle titled The Olivia Dean Edit, a three-piece selection chosen by the singer herself. NEWS Dean describes the partnership as a natural extension of her […] More
Prada introduces Prada Conceal, a new concealer designed to awaken the appearance of skin through targeted coverage and light-reflective technology. The product delivers medium buildable coverage that adapts to the needs of the complexion while maintaining a soft and luminous finish. Prada Conceal focuses on precision and skin refinement, offering a formula that addresses dark […] More
Lila Moss, Amelia Gray, and Laura Harrier lead a new YSL Beauty campaign as local U.S. ambassadors. The three women express beauty through individuality and personal style, each bringing a distinct presence that reflects different dimensions of femininity and identity. NEWS Photographer and director Renell Medrano captures the campaign in New York City. The campaign […] More
Marc Jacobs Beauty appears ready to re-enter the beauty conversation. Backstage images circulating from the designer’s latest fashion show have sparked speculation that the brand is preparing a return, with early glimpses pointing toward a new lineup of complexion products. MAKEUP The preview surfaced through the beauty community, where observers noticed several unreleased items being […] More
Gisele Bündchen steps back into the beauty spotlight as Global Ambassador for Garnier, marking a return shaped by wellness and science-led performance. The Brazilian supermodel, long associated with sunlit waves and runway dominance, approaches this chapter with a focus on function. NEWS Her debut takes shape in a cinematic mini-film titled “The Signature.” The campaign […] More
