Prada Beauty turns to deep brown and red tones for its Mahogany collection, building a coordinated makeup story around one rich seasonal color. The line connects eyes and lips through several interpretations of Mahogany, using differences in texture and undertone to give the shade multiple expressions across the face. MAKEUP The collection introduces Prada Dimensions […] More
e.l.f. Cosmetics introduces Sheer For It Bronzer Tint, a new multi-use stain designed for both cheeks and lips. The lightweight formula combines the qualities of a bronzer and blush tint, giving the skin a sheer wash of bronzed color with a natural-looking finish. MAKEUP The product uses a hydrating, watery texture that allows users to […] More
Patrick Ta Beauty expands its Major Dimension eye collection with three new six-pan eyeshadow palettes: Cool Taupe, Warm Rose and the limited-edition Dream Date. The release develops the brand’s compact Artistry Edit format with new matte shades and, for Dream Date, a new shimmer formula created for a reflective finish with minimal fallout. EYESHADOWS Cool […] More
Dolce&Gabbana introduces the Make It Double! Dual-ended Longwear Blurred Matte Lip Tint & Gloss, a new two-in-one lip product designed to create three different finishes. The formula combines a matte tint with a high-shine gloss, allowing each side to work alone or together depending on the desired result. LIPS The dual-ended design centers on versatility. […] More
L’Oréal Paris has named Kristen Bell its newest global ambassador, with the Emmy-nominated actress and producer making her debut in a campaign built around confidence, self-worth and the brand’s “You’re Worth It” message. NEWS Bell introduces herself as a global ambassador in the campaign film, taking control of the presentation and delivering the brand’s familiar […] More
Milk Makeup introduces a new generation of its signature Sticks, giving one of the brand’s defining product categories a complete update for its 10-year anniversary. The relaunch covers blush, bronzer, contour and highlighter, while adding Lip + Cheek Blur and the new Line + Fill Lip Color and Lip Liner. MAKEUP The update extends beyond […] More
Dior Beauty introduces Lucky Clover, its Fall 2026 collection created by Peter Philips, Creative and Image Director for Dior Makeup. Deva Cassel fronts the campaign, which draws from Christian Dior’s fascination with lucky charms and places the four-leaf clover throughout the collection’s imagery and limited-edition packaging. MAKEUP Philips develops the collection around two makeup directions, […] More
Glow Recipe introduces the PDRN Tinted Soft Matte Lip Blur Balm, a lip product that combines flexible color with hydration and lip-barrier care. The formula draws from Korea’s soft-blur lip trend and creates a diffused matte finish through an air-whipped cushion texture that feels lightweight on the lips. LIPS Glow Recipe designed the balm to […] More
Pat McGrath Labs introduces the Backstage Artistry Collection, a new makeup release focused on eyes, face and brows. The collection includes the Backstage Artistry Luxe Eye Quad, Backstage Artistry Face Quad: Color Blitz and Invisibrow Gel, bringing together hybrid eye textures, high-impact face color and a pigmented brow formula designed to create the look of […] More
MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More
SKIN1004 has named Hudson Williams as its new ambassador, turning the actor’s existing interest in the Korean skincare brand into an official partnership. The news follows months of online attention around Williams’ detailed routine, which already included several SKIN1004 products. The appointment builds on a connection that fans recognized before the brand attached an ambassador […] More
Urban Decay introduces the Ghosting Trio with actress Mika Abdalla, who fronts her first beauty campaign after appearing in the Amazon Prime series Off Campus. The three-product complexion system prepares, sets and refreshes makeup through blurring and mattifying formulas. The collection includes Ghosting Paste, Ghosting Powder and Ghosting Spray. Urban Decay places Abdalla at the […] More
