Kiko Milano has chosen Madonna to lead its largest move into the United States to date. The Italian cosmetics company named Madonna its new global ambassador as it prepares to expand into Macy’s stores, giving American customers wider access to products that previously reached them mainly through digital channels. NEWS Its new retail partnership places […] More
MAC Cosmetics joins Chappell Roan for a limited-edition Viva Glam lip collection centered on red and plum shades. The release includes three products across matte, sheer-shine and gloss finishes. Each formula offers a different approach to color, from an intense cherry red to a shimmering red plum. Special packaging gives the two lipsticks a collectible […] More
Rhode has introduced its summer collection, adding new makeup launches, fresh shades of existing favorites, and warm-weather merch to the Hailey Bieber‘s beauty brand. The release introduces two new complexion products that build on the brand’s skin-focused approach to color and glow. Rhode also expands its lip category with new seasonal shades, while adding tools […] More
Anua has named Kendall Jenner its first global brand ambassador, placing the Korean skin care brand in front of a wider international audience as its U.S. business continues to grow. The campaign begins with Anua’s PDRN Collagen Glow Facial Serum Spray, a product Jenner had already featured on her social media before the official ambassador […] More
Rare Beauty expands its Brow Harmony range with the new Brow Harmony Tinted Flexible Lifting Gel, a waterproof brow gel designed to lift, tint, and set brows in one step. The launch takes the brand’s bestselling brow gel formula and adds color, giving users a brushed-up, laminated brow look with a soft natural finish. The […] More
Patrick Ta Beauty expands its blush lineup with two new additions: Liquid Transition Brightening Blush and Transition Blurring Blush Duo. The brand, known for its Major Headlines Double-Take Blush Duo, now turns its focus to the area between the under-eye and cheek, a part of the face it describes as “an overlooked area that’s about […] More
YSL Beauty has named Charli xcx its newest U.S. Local Ambassador, placing the musician inside a new makeup campaign centered on self-expression, beauty identity, and the launch of Skin Affair Soft Glow Cushion Foundation. She joins Amelia Gray, Lila Moss, and Laura Harrier on the brand’s U.S. ambassador roster, as YSL Beauty continues to align […] More
Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More
Vaseline appointed global superstar Jennie as its new global ambassador for body care. The singer, rapper, and actress already holds a major global influence across music, fashion, and culture with her signature beauty aesthetic and glowing complexion. Vaseline selected her to front this new era of body care, aligning her style with the category’s shift into […] More
Victoria Beckham Beauty expands its lip offering with Posh Gloss, a reformulation of its original gloss designed for a high-shine finish with a lighter texture. The product builds on an established formula while adjusting its structure to deliver a smooth application and a comfortable feel. The gloss melts onto the lips on contact, creating a […] More
While the corporate alliance with Coty previously confirmed the official summer return of Marc Jacobs Beauty, an exciting new Instagram video finally gives beauty enthusiasts their first actual glimpse at the updated inventory. The brand used its digital platform to transition from text announcements to real product previews. This highly anticipated footage verifies the specific […] More
Rhode appears ready to expand its color and glow categories, with Hailey Bieber giving fans a first look during her Met Gala beauty prep. The brand shared behind-the-scenes material from Bieber’s routine, where new products appeared in soft pink and bronze-toned packaging. Rhode has yet to confirm the full product names, but the teaser quickly […] More
