Maybelline expands its Lash Sensational range with the new Sky Tubes Mascara, introducing a tubing formula designed to deliver length, definition, and durability. The release arrives at a time when heat and humidity place pressure on eye makeup, positioning the product as a response to conditions that often lead to smudging or fading. Building on […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
NYX Professional Makeup expands its product range with the launch of the Fat Oil Body collection, marking the brand’s first move into body care and fragrance in its 27-year history. The release builds on the success of its Fat Oil lip products and introduces a 16-piece lineup that includes body oils, body butters, lotions, and […] More
Estée Lauder introduces a new campaign featuring Nia Long, placing skincare at the center of its message. The campaign aligns with the Advanced Night Repair Serum and coincides with the announcement of Long as the brand’s first North American ambassador. SKINCARE The campaign unfolds through a video that draws from the structure of romantic comedies. […] More
Rhode expands its product offering through a capsule developed with Justin Bieber, introducing new formats within its wearable skincare direction. The launch includes Spotwear, the brand’s first entry into the pimple patch category, alongside limited-edition versions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. SKINCARE Spotwear introduces hydrocolloid patches […] More
Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
Cardi B introduces Grow-Good Beauty with a lineup built around repair, hydration, and daily care. The debut range translates routines shaped over time into a structured product offering. Developed with Revolve Group, the line focuses on formulas designed to support hair health through consistent use, with each product addressing specific needs across different stages of […] More
Rare Beauty expands its complexion range with the True To Myself Natural Matte Longwear Foundation, a formula designed to combine priming, coverage, and setting in a single step. The product delivers medium to full coverage with a natural matte finish that smooths the skin and reduces the appearance of pores. Described as self-priming and self-setting, […] More
Charlotte Tilbury introduces two new additions to the Pillow Talk range with products designed for both cheeks and lips. The launch includes the Pillow Talk Beauty Soulmates Airbrush Flawless Finish Brightening and Blush Powder Palette and the Pillow Talk Long Lasting Blush Balm Sheer Lip Tint. Both products extend the brand’s signature Pillow Talk color […] More
Prada names Bella Hadid as its first global beauty ambassador, marking a new step for the brand’s makeup division. The appointment arrives alongside the launch of Prada Touch, a cheek and lip product entering the Prada makeup collection this month. NEWS Prada Touch expands the brand’s makeup offer with a cream-to-powder formula designed for cheeks […] More
