Rhode has begun teasing its next launch, and the rollout is noticeably different from the brand’s usual glazed-skin, pastel-neutral visuals. Hailey Bieber shared a single Instagram Story showing a black vanity-style case with no caption, followed by a short video on the official Rhode account of her walking past the camera, only her legs visible, […] More
SKIMS Beauty has named Diarrha N’Diaye as its new Executive Vice President of Beauty and Fragrance, marking the first official leadership move ahead of the brand’s relaunch. N’Diaye is the founder of Ami Colé, the cult-clean beauty label that closed in September, and brings more than a decade of product development and brand strategy experience […] More
For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More
The Korean beauty label TIRTIR hints at change through a new Instagram post that appears to feature Kim Taehyung, widely known as V from BTS, in what many believe is a preview of his role as the brand’s next global ambassador. The post reads, “Bolder. More confident. Ever radiant. A New Light on TIRTIR #Comingsoon,” […] More
Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
Kim Kardashian has confirmed the launch of Skims Beauty, a new chapter under her shapewear and lifestyle brand. The entrepreneur shared that the upcoming line will include fragrance and makeup products, marking her official return to the beauty industry. The launch is expected next year and follows a series of strategic changes that brought all […] More
Maybelline New York has appointed Miley Cyrus as its newest global ambassador, marking the start of a long-term partnership. The announcement signals a new chapter for the brand and reflects its focus on self-expression and creativity through makeup. NEWS “Maybelline shares my belief that makeup should be expressive, ever-evolving,” Cyrus said. “Partnering with Maybelline, a […] More
Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More
Bubble skincare has announced actress and singer Leighton Meester as its first global brand ambassador. The announcement coincides with the launch of Radical Joy, a new campaign that emphasizes skincare with a playful, vibrant edge. Meester, best known for her breakout role as Blair Waldorf in Gossip Girl, brings her cross-generational presence to the brand […] More
Farmacy has released a limited-edition collaboration with Wicked on Broadway, inspired by the transformative magic of the brand’s cult-favorite Green Clean Cleansing Balm. The kit features two exclusive versions of the product, one in Elphaba Green and the other in Glinda Pink. Both balms transform from silky textures into milky oils that remove makeup, SPF, […] More
