Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty […] More
Byredo introduces Vesuvio, a limited-edition 18-colour eyeshadow palette shaped by the creative direction of its Creative Image and Makeup Partner, Lucia Pica. Rooted in 19th-century Neapolitan painting, the palette traces a visual and emotional journey from the stillness of the Mediterranean landscape to the charged spectacle of Mount Vesuvius in eruption. MAKEUP Pica, a Neapolitan […] More
Kylie Cosmetics launched a new Pomegranate Lip Butter inspired by the personal preferences of Kylie Jenner. This product functions as an ultra-hydrating balm. The brand developed this formula to hydrate and protect the skin barrier of the lips. It delivers a juicy sweetness alongside a sheer red color and a glossy finish. This specific release […] More
r.e.m. beauty expands its color lineup with the Mélange à Trois Blush & Highlight Stick, a new cream product designed to deliver personalized glow through a single swipe. The stick combines blush pigment and luminous highlight pearls in a marbled format, ensuring that each application creates a slightly different result. MAKEUP Each Mélange à Trois […] More
Rhode expands its product range with the launch of Caffeine Reset and Peptide Lip Boost, two new treatments that address fatigue, puffiness, and lip volume. Founded by Hailey Bieber, the brand continues to build its reputation around concise routines and targeted formulas. To mark the release, Rhode tapped supermodel Anok Yai to star in a […] More
MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More
Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More
Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More
Pat McGrath Labs has filed for Chapter 11 bankruptcy protection in the Southern District of Florida, according to a petition submitted on January 22. The filing places the cosmetics company under court supervision while it restructures its balance sheet and continues operating. The move comes days before a planned public auction of the company’s assets, […] More
Summer Fridays expands its lip category with the release of SoftLine Lip Liner and Flushed Lip Stain, two products designed to work independently or as a paired routine. They focus on defining lip shape, enhancing natural tone, and delivering comfortable wear through lightweight formulas and considered application tools. LIPS SoftLine Lip Liner centers on structure […] More
Milk Makeup expands its Cooling Water line with the Cooling Water Jelly Shimmer Highlighter Stick, a new all-over shimmer product. Designed for use on the face, eyes, lips, and body, the stick delivers multidimensional shine through a clear base filled with color-flipping pearls. HIGHLIGHTERS The Jelly Shimmer relies on a clear base to ensure the […] More
Rare Beauty expands its complexion lineup with the Warm Wishes Soft Matte Powder Bronzer. The product delivers a soft matte finish intended to give skin a sunlit warmth that lasts throughout the day. Designed to add dimension without heaviness, the bronzer focuses on an even, skin-like result that remains consistent from application through wear. BRONZERS […] More
