Kylie Cosmetics introduces two new complexion products: Natural Blur Brightening Powder and Supple Glaze Hydrating Primer. The launch expands the brand’s makeup range with a pressed powder and a hydrating primer designed to work together for a smoother looking finish. Founder Kylie Jenner leads the campaign, wearing a mini dress covered in brightening powders to […] More
Uni introduces Kaia Gerber as its first Creative Partner in Residence, expanding her relationship with the ocean-powered body care brand into a long-term creative role. Alexandra Keating founded Uni with a focus on clean, sensorial body care formulas designed to perform while bringing a more considered approach to daily routines. NEWS Gerber joins Uni as […] More
Sol de Janeiro enters women’s soccer through a new multi-year partnership with Washington Spirit, becoming the club’s official body care partner across the 2026-28 seasons. The collaboration brings the beauty brand into the team’s matchday world through locker room rituals, fan activations, content, product sampling and athlete-inspired limited-edition drops. NEWS Known for body care and […] More
Charlotte Tilbury expands the Unreal range with the new Unreal Highlighter Fresh, Healthy Glow Stick, a portable complexion product that gives skin a fresh, dewy and glazed finish. The launch also introduces Mini Unreal Blush Healthy Glow Sticks in four shades, bringing the existing cream blush formula into a compact format. HIGHLIGHTERS The Unreal Highlighter […] More
Ariana Grande and r.e.m. beauty introduce Blur Butter Lip Balm, a new lip product designed to deliver hydration, buildable color and a soft matte finish. The formula draws directly from Grande’s preference for the look of matte lipstick and her frustration with the dryness that often comes with it. LIPS Blur Butter begins with the […] More
Kiko Milano has chosen Madonna to lead its largest move into the United States to date. The Italian cosmetics company named Madonna its new global ambassador as it prepares to expand into Macy’s stores, giving American customers wider access to products that previously reached them mainly through digital channels. NEWS Its new retail partnership places […] More
MAC Cosmetics joins Chappell Roan for a limited-edition Viva Glam lip collection centered on red and plum shades. The release includes three products across matte, sheer-shine and gloss finishes. Each formula offers a different approach to color, from an intense cherry red to a shimmering red plum. Special packaging gives the two lipsticks a collectible […] More
Rhode has introduced its summer collection, adding new makeup launches, fresh shades of existing favorites, and warm-weather merch to the Hailey Bieber‘s beauty brand. The release introduces two new complexion products that build on the brand’s skin-focused approach to color and glow. Rhode also expands its lip category with new seasonal shades, while adding tools […] More
Anua has named Kendall Jenner its first global brand ambassador, placing the Korean skin care brand in front of a wider international audience as its U.S. business continues to grow. The campaign begins with Anua’s PDRN Collagen Glow Facial Serum Spray, a product Jenner had already featured on her social media before the official ambassador […] More
Rare Beauty expands its Brow Harmony range with the new Brow Harmony Tinted Flexible Lifting Gel, a waterproof brow gel designed to lift, tint, and set brows in one step. The launch takes the brand’s bestselling brow gel formula and adds color, giving users a brushed-up, laminated brow look with a soft natural finish. The […] More
Patrick Ta Beauty expands its blush lineup with two new additions: Liquid Transition Brightening Blush and Transition Blurring Blush Duo. The brand, known for its Major Headlines Double-Take Blush Duo, now turns its focus to the area between the under-eye and cheek, a part of the face it describes as “an overlooked area that’s about […] More
YSL Beauty has named Charli xcx its newest U.S. Local Ambassador, placing the musician inside a new makeup campaign centered on self-expression, beauty identity, and the launch of Skin Affair Soft Glow Cushion Foundation. She joins Amelia Gray, Lila Moss, and Laura Harrier on the brand’s U.S. ambassador roster, as YSL Beauty continues to align […] More
