Pat McGrath Labs introduces the Backstage Artistry Collection, a new makeup release focused on eyes, face and brows. The collection includes the Backstage Artistry Luxe Eye Quad, Backstage Artistry Face Quad: Color Blitz and Invisibrow Gel, bringing together hybrid eye textures, high-impact face color and a pigmented brow formula designed to create the look of […] More
MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More
SKIN1004 has named Hudson Williams as its new ambassador, turning the actor’s existing interest in the Korean skincare brand into an official partnership. The news follows months of online attention around Williams’ detailed routine, which already included several SKIN1004 products. The appointment builds on a connection that fans recognized before the brand attached an ambassador […] More
Urban Decay introduces the Ghosting Trio with actress Mika Abdalla, who fronts her first beauty campaign after appearing in the Amazon Prime series Off Campus. The three-product complexion system prepares, sets and refreshes makeup through blurring and mattifying formulas. The collection includes Ghosting Paste, Ghosting Powder and Ghosting Spray. Urban Decay places Abdalla at the […] More
Eileen Gu has joined Giorgio Armani as its latest global makeup ambassador, adding a new beauty role to a career that already includes record-setting achievements in freeskiing, a Stanford University degree and a strong presence in fashion. The Olympic athlete will appear in campaigns for Lip Maestro and Armani Dolci Makeup Blush. NEWS Gu describes […] More
Glossier brings Balm Dotcom to New York City through a limited-edition capsule created with the New York State Division of Tourism. The release introduces a clear, apple-flavored I Love NY Balm Dotcom alongside clothing, accessories and small collectible items connected to the brand’s home city. MAKEUP The collaboration arrives ahead of the 50th anniversary of […] More
MAC Cosmetics expands its Glow Play range with Glowplay Bouncy Highlighter, a multi-use formula that combines a creamy putty texture with superfine shimmer. The highlighter gives the skin a sheer, buildable glow and changes as light catches the pearl finish. Its cushiony consistency keeps application smooth and comfortable, while the lightweight formula lets users layer […] More
Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More
Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More
When Fenty Beauty launched in 2017, it changed the beauty industry almost overnight. Forty foundation shades forced competitors to rethink inclusivity, retailers expanded complexion ranges across the board, and “The Fenty Effect” became one of the defining business stories of modern cosmetics. Within weeks, brands that had ignored darker skin tones suddenly found themselves racing […] More
Acne Studios par Frédéric Malle enters a new chapter with the launch of a body care collection built around the scent created with perfumer Suzy Le Helley. The line introduces two 200 ml products, a Body Wash and a Body Milk, both carrying the fragrance’s aldehydic floral musk composition into a daily routine for […] More
Armani Beauty introduces Dolci Makeup Blush, a new multi-use blush created for cheeks and lips. The campaign features Vittoria Ceretti and Sydney Sweeney, each bringing the product’s playful summer mood into focus. The blush brings a sensorial approach to makeup through a creamy stick format, a soft-matte finish, and five gourmet-inspired shades. BLUSHES The formula […] More
