Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
Kim Kardashian has confirmed the launch of Skims Beauty, a new chapter under her shapewear and lifestyle brand. The entrepreneur shared that the upcoming line will include fragrance and makeup products, marking her official return to the beauty industry. The launch is expected next year and follows a series of strategic changes that brought all […] More
Maybelline New York has appointed Miley Cyrus as its newest global ambassador, marking the start of a long-term partnership. The announcement signals a new chapter for the brand and reflects its focus on self-expression and creativity through makeup. NEWS “Maybelline shares my belief that makeup should be expressive, ever-evolving,” Cyrus said. “Partnering with Maybelline, a […] More
Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More
Bubble skincare has announced actress and singer Leighton Meester as its first global brand ambassador. The announcement coincides with the launch of Radical Joy, a new campaign that emphasizes skincare with a playful, vibrant edge. Meester, best known for her breakout role as Blair Waldorf in Gossip Girl, brings her cross-generational presence to the brand […] More
Farmacy has released a limited-edition collaboration with Wicked on Broadway, inspired by the transformative magic of the brand’s cult-favorite Green Clean Cleansing Balm. The kit features two exclusive versions of the product, one in Elphaba Green and the other in Glinda Pink. Both balms transform from silky textures into milky oils that remove makeup, SPF, […] More
IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More
Glossier unveils Cloud Paint Plush Blush, the newest member of its bestselling blush range. The launch includes ten sunset-inspired shades, with four familiar favorites: Puff, Beam, Soar, and Storm, joined by six new additions. The newcomers are Billow, a lavender tone; Gale, a tawny pink; Float, a rosy mauve; Bloom, a cool baby pink; Burst, an […] More
Louis Vuitton introduces La Beauté Louis Vuitton to New York with a pop-up in Soho, designed as a fully immersive exploration of the House’s new beauty collection. Open through the end of the year at 104 Prince Street, the space surrounds visitors in lacquered reds inspired by LV Rouge lipsticks, LV Baume lip balms, and […] More
Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More
SKIMS has introduced its first product designed specifically for the face: the Seamless Sculpt Face Wrap. The new release builds on the brand’s shaping technology and brings it into skincare-adjacent territory, using familiar materials in a new format. SKIN CARE The Seamless Sculpt Face Wrap uses the same compressive fabric found in SKIMS’ bestselling bodysuits, […] More
