Glossy, milky lips that dominated the early 2000s are resurfacing as one of this year’s most talked-about beauty trends. Dubbed the Y2K lip revival, the look has found new life on TikTok and Instagram, where creators aren’t just revisiting the era, they’re searching for the perfect baby-pink milky shade to make it modern, soft, and […] More
As the fragrance world turns toward a new decade of olfactory exploration, 2026 promises an evolution that goes beyond mere accords and bottle design. FRAGRANCES Perfume in 2026 will be less about scent as accessory and more about scent as narrative, identity, and emotional architecture, a structural shift driven by cultural currents, environmental urgency, and […] More
Could full glam makeup be making a comeback? After years of restraint, the beauty industry is shifting toward color, shine, and excess. The “clean girl” aesthetic, dominated by neutral tones and dewy skin, defined much of the past five years, but 2026 signals a turn toward bold glamour. On social media and runways alike, nostalgia […] More
In a beauty world that’s long obsessed over flawless bronze and seamless coverage, fake tan lines are making a surprising return, and this time, they’re deliberate. From runway shows to viral TikTok filters, sharply defined tan lines are no longer seen as mistakes to be airbrushed away but as aesthetic choices meant to emphasize contrast, […] More
Huda Beauty‘s recent tease of a new purple setting powder on TikTok has sparked considerable interest, especially given the trend of pairing setting powder shades with blush shades. This strategy aligns with emphasizing a cohesive and harmonious makeup look, allowing users to achieve a more unified appearance. The introduction of the purple setting powder appears […] More
Our morning beauty routines used to be straightforward, but with TikTok driving trends, they’ve become far more intricate. The latest craze is the ‘morning shed’—a trend that involves shedding the remnants of an intense overnight beauty regimen. With nearly 100 million posts dedicated to this ritual, it’s clear that beauty routines have become an elaborate […] More
It’s not uncommon for products to find new and unexpected uses. One such product is the L’ORÉAL PARIS Magic Retouch spray, originally known for covering gray hair roots. Makeup enthusiasts have discovered its potential to create the perfect freckle look, a trend that went viral on TikTok two years ago. Now, the spray is making […] More
There’s a new term circulating in the beauty community: “eyebrow blindness.” Popularized by TikTok, this phrase captures the common experience of regretting past eyebrow trends and is rapidly gaining attention on social media as celebrities and vloggers openly share their eyebrow regrets. @jamilamarriott Replying to @jamilamarriott and I fundamentally disagree with it being a […] More
In a recent interview with Vogue, Marc Jacobs diverted the discussion from fashion rumors and runway collections to a trend gaining unexpected popularity: his nails. His fascination with manicures dates back to his childhood, inspired by his mother’s classic pink-and-white nails. “My mom and her girlfriends always had long French manicures, like Barbra Streisand-ish. I […] More
In a surprising turn, tan lines have made a fashionable comeback—but not in the traditional sunburned sense. Today, getting actual sunburns is widely discouraged due to the known harmful effects of UV exposure. With a heightened awareness of skin health, wearing SPF daily is now a must. Yet, there’s a nostalgic aesthetic appeal to the […] More
The viral Sugarplum Makeup look by Hailey Bieber, which gained popularity on TikTok, embodies a fantasy-inspired style perfect for adding a touch of magic to your beauty routine. This look is all about soft, enchanting shades and textures, including soft pink eyeshadows, dreamy blushes, and glossy plum lips. MAKEUP A key feature is the icy […] More
