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  • Broccoli Freckles Sweep Social Media

      Beauty enthusiasts are ditching traditional makeup brushes for an unexpected tool: broccoli. Dubbed “Broccoli Freckles,” this TikTok trend involves using broccoli florets to apply makeup, creating faux freckles for a natural, sun-kissed look. Users simply coat the broccoli head with their preferred product, then stamp it onto their cheeks and nose. The surprising effectiveness […] More

  • Patrick Starrr Presents ONE/SIZE x Wicked Makeup Collection

    Get ready to channel your inner wickedness because Patrick Starrr is about to drop a show-stopping makeup collection in collaboration with the Broadway sensation, Wicked. ONE/SIZE is gearing up to release the highly anticipated ONE/SIZE x Wicked Collection, and the sneak peeks have beauty enthusiasts buzzing with excitement. Featuring the brand’s iconic On ‘Til Dawn […] More

  • Alex Schlab is The Face of Dolce & Gabbana’s Latest Beauty Venture

    Alex Schlab has been making significant waves in the fashion industry, notably through his collaboration with Dolce & Gabbana Beauty. After their successful partnership for the FW24 show, Alex has now become the face of Dolce & Gabbana’s Millennialskin On-The-Glow tinted moisturizer campaign, renowned for its promise of flawless skin perfection. The revamped Millennialskin formula […] More

  • Expert Guide to Hair Growth Products in 2024

    Hair loss and hair thinning are widespread concerns affecting millions of individuals, often stemming from various underlying factors. Whether you’re grappling with hair loss, experiencing thinning, or simply desiring more volume or length, navigating the plethora of hair growth products available can be overwhelming. Here, we’ll guide you through what to consider when selecting a […] More

  • Spring 2024’s Hottest Makeup Trends

    Spring 2024 brings forth four compelling makeup trends that are gaining traction on social media platforms and dominating fashion runways. Firstly, the resurgence of frosted looks has taken the online beauty community by storm. Reminiscent of the late 90s and early 2000s, this trend embraces silvers and cool-toned pastel bases, offering a fresh take on shimmer […] More

  • Charlotte Tilbury Unveils Revolutionary Self-Tanning Drops

    Introducing Skin Island Glow Easy Tanning Drops – a groundbreaking innovation in the world of self-tanning. Designed by none other than makeup mogul Charlotte Tilbury herself, these drops promise to deliver a radiant, sun-kissed glow with ease. Packed with skincare ingredients aimed at boosting radiance, plumping the skin, and providing hydration, these drops offer more […] More

  • Nicki Minaj Debuts Pink Friday Nails: Luxury Press-Ons

    Nicki Minaj, the iconic rapper known for her flamboyant style, is expanding her beauty empire with the launch of Pink Friday Nails, a line of luxurious press-on nails. Developed in collaboration with celebrity nail artist Yvett Garcia, this direct-to-consumer brand offers 11 dynamic designs, ranging from matte and chrome bases to camo patterns, catering to […] More

  • Pixi Beauty’s SunMist SPF 50: Easy Sun Protection and Hydration

    As temperatures rise and the sun becomes stronger, the need for reliable sun protection becomes increasingly apparent. Pixi Beauty steps up to the plate with their SunMist SPF 50, offering a straightforward solution for shielding your skin from harmful UV rays. This innovative mist not only provides broad spectrum SPF 50 coverage but also delivers […] More

  • SISIO Wows Tokyo Fashion Week with Eye-catching Nail Designs

    SISIO, the creative offspring of the talented designer Charlotte Shao, made waves at the Tokyo Fashion Week with its captivating new collection. Established in 2018, SISIO has quickly become prominent  as an independent fashion label, blending the creative energies of its founder’s Central Saint Martins and Parsons education. The name “SISIO” embodies the essence of sisterhood, […] More

  • Isamaya Ffrench Launches ‘Chalice’ Lipstick

    Isamaya Ffrench, the boundary-pushing makeup artist renowned for her bold and controversial creations, is once again shaking up the beauty industry with the launch of a new shade in her infamous penis-shaped lipstick collection. Following the success of her previous vivid red, sheer black, and pink editions, Ffrench introduces “Chalice” – a metallic, multi-dimensional gold […] More

  • Kylie Jenner Launches Cosmic Fragrance

    Kylie Jenner, the force behind the Kylie Cosmetics empire, is set to captivate fragrance enthusiasts with the launch of her debut perfume under the brand. Dubbed “Cosmic,” the fragrance promises a sensorial journey with sweet, warm, and floral notes, echoing Jenner’s affinity for luxurious yet accessible beauty products. Scheduled to hit the shelves on March […] More

  • The Rise of Phygital Beauty

    In the whirlwind of the past few years, navigating a virtual-first world has become the new norm. Alongside this shift, we’ve witnessed a seismic transformation in how consumers interact with beauty products, thanks to the meteoric rise of e-commerce and social commerce. While the charm of in-store shopping remains, there’s an undeniable appeal to the […] More

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