The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
In recent years, the skincare industry has witnessed a resurgence of interest in animal-based products, marking a departure from the previously dominant vegan and plant-based trends. SKINCARE This shift is characterized by the revival of traditional ingredients such as beef tallow, snail mucin, and bee venom, which are gaining popularity for their purported skin benefits […] More
Under the creative direction and lens of Eluvier Acosta, “Plumas” unfolds as a visually rich narrative starring Dolciana White at Mode Models Int. The production, led by Mas Studios Intl, sets the tone for a story defined by precise styling and bold composition. Fashion direction by Carl Abad elevates the concept, supported by Anton Kurkostryha […] More
Some may turn a blind eye, but hair oils hold a special place for most of us (and our scalps). Making another year doesn’t make anything different. Or maybe? 2025 is the year that sparks the need to look beyond hair oil as a simple 1-2-3 hydration fix. With the rampant eco-conscious beauty, biotech advancements […] More
Nail artists are the unsung heroes of the beauty industry, transforming every fingernail into a masterpiece. Using vibrant polishes and delicate embellishments, they create styles that span from elegantly simple to dramatically bold. Nail art goes beyond aesthetics, embodying the individual’s mood, personality, or even cultural influences, thereby transforming a manicure into a statement piece […] More
If you’ve been scrolling through beauty trends lately, you’ve probably noticed the rise of the fluffy brow – a soft, textured, and natural-looking style that adds effortless definition to your face. Unlike the ultra-sculpted brows of the past, this look embraces a feathery finish, making your brows appear full yet weightless. The best part? It’s […] More
Huda Kattan is making a move beyond the beauty industry with the launch of her new podcast, Huda Hotline. Known for her unfiltered approach to the industry, the Huda Beauty founder is bringing that same authenticity to the podcast space. Designed as a direct line to her audience, the show will offer raw and candid […] More
Sydney Sweeney, celebrated for her roles in television and film, is now taking the spotlight in the beauty industry as the face of Laneige ‘s latest skincare innovation, the “Bouncy & Firm” Serum. In her newest campaign as the brand’s ambassador, Sweeney shares her personal skincare regimen, attributing her plump and radiant skin to the […] More
A ski resort offers a deeply rewarding experience, with breathtaking mountain views and one of the most exhilarating forms of exercise. However, the cold, dry conditions can be harsh on your skin and hair. By the end of your trip, you may experience dryness, chapped lips, and itching – common concerns in high-altitude environments. Fortunately, […] More
Milk Makeup is introducing Hydro Grip 12-Hour Hydrating Gel Skin Tint, a complexion product designed to deliver longwear hydration and lightweight coverage. This innovative skin tint promises up to 12 hours of wear without fading, caking, or settling into fine lines, making it an ideal choice for those seeking effortless, everyday makeup that keeps skin […] More
Many people driven by beauty think about pursuing a career in related fields. The beauty sector presents more than simply skincare and cosmetics; it also covers clinical professions combining science, aesthetics, and medicine. Whether your preferred skincare treatments are cosmetic surgery or dermatology, there are several paths to a fulfilling career in the clinical beauty […] More
Under the creative vision and photography of Daniel G Castrillon, “Beauty Chic” takes shape as a compelling narrative featuring Ace Boutin at Ford Models NY. Makeup and hair by Fredy Anaya at Art Department bring an effortless polish, while Athanasia Nichols at Holly Corbett Represents, with the support of wardrobe assistant Edith Corra, curates a […] More
