Laneige introduces its first under-eye patches with BTS member Jin leading the campaign. The new Bouncy & Firm Cooling Hydrogel Eye Patches target puffiness, fine lines and tired-looking under-eyes through a cooling hydrogel format designed for a 20-minute treatment. SKINCARE The patches extend Laneige’s Bouncy & Firm range into a new product category. Each double-sided […] More
Chanel introduces 1957 L’Extrait de Parfum with Jung Kook, House Ambassador for Fragrances and Beauty. The BTS member appears in a new campaign dedicated to the fragrance and joins Chanel In House Perfumer Creator Olivier Polge for a conversation about its composition, inspiration and connection to Gabrielle Chanel. FRAGRANCES The campaign marks Jung Kook’s first […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
TIRTIR has appointed V of BTS as its first global brand ambassador, marking a major step in the K-Beauty brand’s expansion beyond the Asian market. Known for its viral cushion foundation and wide shade range, TIRTIR positions the partnership as a move that connects its product philosophy with V’s global influence. FOUNDATION In an official […] More
A harmony of elegance, light, and confidence! BTS’ Kim Taehyung has been officially named the Brand Ambassador for Japanese skincare house Yunth. Known for his refined artistry and magnetic presence, V now becomes the face of a brand celebrated for its gentle, luminous approach to beauty. SERUMS In a press release, Yunth described the partnership […] More
