Sabrina Carpenter expands her Sweet Tooth fragrance universe with Sweet Tooth Lemon Pie, a scent designed to amplify the playful identity of the collection through a citrus structure and a nostalgic mood. The release continues the line’s dessert-inspired direction while presenting a formula shaped by brightness, warmth, and a touch of retro charm. FRAGRANCES Sweet […] More
Billie Eilish presents the 3-Piece Deluxe Mini Gift Set, a curated fragrance trio that unites her three signature scents: Eilish, Eilish No. 2, and Eilish No. 3. FRAGRANCES Eilish No. 1 opens the set with a rich amber gourmand composition. Delicate sugared petals introduce the scent, followed by vanilla, soft spices, and cocoa that bring […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
Melanie Martinez brings back Cry Baby Perfume Milk after five years of absence. Originally launched in 2016, the fragrance sold out quickly and remained unavailable, gaining near-mythical status among fans. Bottles eventually reached resale prices of up to $1,000. Now, with the tenth anniversary of her Cry Baby album approaching, Martinez reintroduces the scent through […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Ariana Grande introduces her latest fragrance, LOVENOTES Plush Vanilla Eau de Parfum. This modern vanilla gourmand perfume combines warm, spicy notes with a playful softness, offering a unique sensory experience. The perfume will be available starting July 31 exclusively on Sephora’s website. FRAGRANCES LOVENOTES Plush Vanilla belongs to the warm and spicy fragrance family and […] More
Drake ’s Better World Fragrance House has officially entered the eau de parfum space with the launch of Summer Mink, a scent designed to balance warmth and freshness through a layered, sophisticated composition. Summer Mink marks Better World Fragrance House’s first eau de parfum and launches exclusively at Ulta Beauty this spring. FRAGRANCES The fragrance […] More
Kylie Cosmetics expands its fragrance line with Cosmic 2.0, a fresh and floral evolution of the brand’s debut scent. This new Eau de Parfum brings a lighter, brighter twist to the original Cosmic fragrance, blending pear accord, vanilla orchid, sandalwood, amber, and pink pepper essence for a balance of vibrance and warmth. FRAGRANCES “I loved […] More
Billie Eilish introduces her latest fragrance, “Your Turn,” a bold addition to her growing scent portfolio that’s now available for purchase. Unlike her original fragrance, “Eilish,” “Your Turn” offers a playful yet edgy aroma, encapsulating bright notes of bergamot peel, cardamom, and ginger, which evolve into a luscious blend of peach skin, coconut water, and […] More
Sabrina Carpenter, a multifaceted artist whose talents span music, film, and now fragrance, has capped off her whirlwind year with the launch of a new perfume, Me Espresso.This limited-edition scent, inspired by her hit song “Espresso,” promises to be as invigorating as its namesake. Me Espresso stands out with its rich, warm essence, perfectly suited […] More
Khloé Kardashian is making her mark in the fragrance world with the launch of her debut scent, XO Khloé. This signature fragrance represents a deeply personal journey for the star, who has poured her heart into every detail, from the sleek bottle design to the elegant, charming scent. FRAGRANCES The fragrance will make its exclusive […] More
