Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Chanel presented its Métiers d’Art 2026 show in New York on December 2nd, staging the collection within the city that shaped its concept. The event gathered an extensive group of performers, actors, musicians, athletes, and cultural figures, each contributing to the atmosphere that Matthieu Blazy sought when he built this chapter around the life of […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
British beauty brand Rehab enters men’s grooming with actor Lucien Laviscount as the face of its debut campaign. Known for his role as Alfie in Emily in Paris, Laviscount lends presence and charisma to a launch that translates Rehab’s performance-led beauty philosophy into a men’s line centered on simplicity and care. CAMPAIGNS Founded in 2022 […] More
Laura Geller teams up with actress Debi Mazar to relaunch one of the brand’s most iconic products, the Baked Gelato Swirl Illuminator in its bestselling Gilded Honey shade. Known for artisan-crafted baked makeup and formulas designed for mature skin, the brand brings back this fan favorite with a refreshed formula developed specifically for women over […] More
French luxury house Chanel unveiled its Spring Summer 2026 collection yesterday in Paris, marking Matthieu Blazy’s debut as Artistic Director of Fashion Activities. The show unfolded as a three-act narrative, drawing inspiration from Gabrielle Chanel’s codes and transforming them for a new era. Blazy opened with masculine tailoring, shirts and jackets recalling menswear traditions softened […] More
Dossier introduces Lost Americana, its first celebrity fragrance created with MGK. The scent, part of the brand’s Originals line, takes its name and inspiration from the musician’s latest album. Crafted as a co-creation between MGK and Dossier’s Creative Lab, it combines evocative notes with a design meant to resonate beyond music. FRAGRANCES The composition opens […] More
Maybelline New York has appointed Miley Cyrus as its newest global ambassador, marking the start of a long-term partnership. The announcement signals a new chapter for the brand and reflects its focus on self-expression and creativity through makeup. NEWS “Maybelline shares my belief that makeup should be expressive, ever-evolving,” Cyrus said. “Partnering with Maybelline, a […] More
Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More
IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More
