Anne Hathaway continues her relationship with SHISEIDO Vital Perfection through the new Intensive SculptDefine Serum, the latest addition to the line and a new focus within the brand’s lifting skincare category. Hathaway has previously supported Vital Perfection as a global ambassador, helping drive the line’s visibility internationally. SERUMS SHISEIDO developed the serum using its research […] More
Dolce&Gabbana Beauty introduces Your Devotion Eau de Parfum Intense with a new campaign starring Irina Shayk and Michele Morrone. Directed by Gordon Von Steiner, the film places the pair in Naples and builds its story around passion, character and emotional connection. FRAGRANCES The campaign uses the city’s narrow streets, historic palaces and views over the […] More
Rhode teams with Alexandra Leclerc, its first muse ambassador, on a limited edition beauty collection centered on Pocket Pearl, a miniature shimmer version of the brand’s Pocket Blush. The collaboration also introduces a Peptide Lip Tint in Sweet Apple, a Flutter Charm and a Rhode Carabiner designed to turn the blush into a wearable accessory. […] More
Haus Labs has named Philippine Leroy-Beaulieu the new face of its Triclone Skin Tech Foundation Collection, bringing the Emily in Paris actor into a campaign centered on confidence, individuality and personal approaches to beauty. Leroy-Beaulieu also fronts “We Love Concealer,” which focuses on the brand’s best-selling Triclone Skin Tech Concealer and its skincare-hybrid formula. CAMPAIGNS […] More
Carlos Sainz has been named the new Giorgio Armani Spain Fragrance Ambassador for Armani Beauty’s I Will Eau de Parfum, adding a major beauty partnership to a career already defined by Formula 1. The appointment places the Spanish driver within a campaign built around determination, discipline and the idea of willpower as a choice made repeatedly […] More
MAC Cosmetics introduces its new We All Wear MAC campaign, bringing together a wide cast of personalities to support the launch of the Studio Radiance Skin Tint Stick. The project follows last year’s I Only Wear MAC campaign and marks the latest work from creative director Nicola Formichetti, who joined the company in 2025. MAKEUP […] More
J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More
Huda Beauty has teamed up with Cardi B for Ultra Snatched, a new extension of the brand’s Easy Bake line. The launch introduces bright pink and lilac powders across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders, with Huda Kattan and Cardi starring together in the accompanying Snatched Baddies campaign. MAKEUP […] More
MAC Cosmetics introduces Jayden James as the latest face of its relaunched digital publication, MACzine. The 19-year-old son of Britney Spears appears in a new editorial centered on the brand’s Fix+ setting spray, marking another fashion and beauty project for the Los Angeles-based musician following his recent runway debut. BEAUTY Photographer Sarah Pardini captures James […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
L’Oréal Paris has named Kristen Bell its newest global ambassador, with the Emmy-nominated actress and producer making her debut in a campaign built around confidence, self-worth and the brand’s “You’re Worth It” message. NEWS Bell introduces herself as a global ambassador in the campaign film, taking control of the presentation and delivering the brand’s familiar […] More
