e.l.f.

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  • e.l.f. Unveils Thirst Burst Pore-fecting Toner for Dewy Skin

    e.l.f. Skin expands its Thirst Burst family with the launch of the Thirst Burst Pore-fecting Toner. The toner enters the lineup as a hydrating and exfoliating formula created to smooth texture, refine pores, and leave skin with a fresh, dewy finish. SKINCARE The new toner centers on a 2% BHA formula that targets pore congestion […] More

  • E.l.f. Beauty to Acquire Hailey Bieber’s rhode in $1 Billion Deal

    E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More