Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More
Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention. FRAGRANCES A rediscovery by the house’s archivists sparked the project. After fifteen years […] More
Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More
Carolina Herrera expands its Herrera Confidential line with Cedar Chic, a fragrance that draws inspiration from the house’s emblematic white shirt. For decades, the shirt has stood as a symbol of Carolina Herrera’s personal style, and now it takes new form through cedarwood, musk, and carefully selected floral notes. FRAGRANCES Carolina Herrera’s bond with the […] More
Diptyque introduces “Lazulio” Eau de Parfum as the final chapter of its Les Essences de Diptyque collection. The fragrance draws inspiration from the iridescence of peacock feathers and pays tribute to the crystalline beauty of lapis lazuli. FRAGRANCES Perfumer Quentin Bisch composed “Lazulio” to reflect contrasts in texture and color. The fragrance opens with sparkling […] More
On September 10th, Valentino Beauty will reopen the doors of the legendary Studio 54 for a one-night event that reintroduces the venue’s legacy to a new generation. Beauty and fashion insiders, cultural figures, emerging creatives, and original patrons will come together inside the iconic space to mark the launch of the Valentino Beauty 2025 Rendez-Vous […] More
Vyrao expands its lineup with a pair of gender-neutral fragrances that invite play and pleasure. Ludeaux and Ludatrix arrive as the brand’s ninth and tenth launches, and they continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program. The team taps precious plant ingredients and measured scent-emotion data to shape […] More
Aesop prepares to unveil its newest Eau de Parfum, “Above Us, Steorra,” a fragrance that presents amber in a light not often explored. Conceived by Céline Barel, a long-time creative partner of the brand, the scent draws on three abstract sources: Mayuzumi Madoka’s poem Shooting Star, a photograph of the night sky, and the iridescent […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
FENDI celebrates its centenary by launching Eaux d’Artifice, a fragrance inspired by the magic of Rome, the city where the Maison began. This new scent reflects both tradition and a modern outlook, capturing the essence of a place known for its beauty and history. FRAGRANCES The fragrance’s name refers to the French word for fireworks, […] More
