Giorgio Armani expands the My Way fragrance line with My Way Sunny Vanilla, a new Eau de Parfum that explores a brighter, tropical direction. The scent builds on the identity of the original My Way while shifting its mood toward sunlit warmth and expressive sweetness. Conceived as a joyful interpretation of the line, My Way […] More
Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open […] More
Gucci expands The Alchemist’s Garden with two new Eau de Parfums, Ylang Ambrato and Lignum Idealis. The collection treats perfumery as a process of change, where raw materials move through structured stages to reach refined form. These additions follow that framework, presenting two distinct directions built around warmth and wood. FRAGRANCES The Alchemist’s Garden organizes […] More
Rabanne released two new limited fragrances, Fame in Love for women and Phantom in Red for men. Both scents are now available through the brand’s official website, marking a focused expansion of two established fragrance lines. Rather than introducing entirely new identities, Rabanne sharpens existing concepts through intensified formulas, bolder color cues, and compositions designed […] More
Carolina Herrera marks the tenth anniversary of Good Girl with the launch of Good Girl Jasmine Absolute Eau de Parfum, expanding the stiletto collection with a deeper, more indulgent interpretation of the original. FRAGRANCES Since its debut, Good Girl has built a recognizable presence through contrast held in balance, pairing floral brightness with darker, sweeter […] More
Mugler introduces Alien Pulp Eau de Parfum Fruitée, a 2025 release that extends the direction of the Alien collection through a fruit-driven interpretation of its jasmine-musk code. The fragrance carries the recognizable Alien identity while shifting its focus toward brightness and modern texture. Mugler pushes the familiar profile into a new register by giving it […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
YSL Libre Vanille Couture Limited Edition Eau de Parfum introduces a captivating twist on the iconic Libre fragrance. This new interpretation blends ambery, gourmand notes with the classic floral warmth of Libre, creating a fragrance that is both sweet and bold. Featuring lavender, orange blossom, bourbon vanilla caviar, and rum liquor absolute, this fragrance leaves […] More
Vintner’s Daughter launches the third edition of its perfume oil, Understory Vol. 3. The release continues the brand’s expansion beyond skincare while maintaining its focus on performance-driven botanical formulations. Priced at $255, the perfume arrives exclusively through the Vintner’s Daughter website, with only 300 bottles available. FRAGRANCES Understory Vol. 3 follows the tradition of handblended, small-batch […] More
Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More
Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention. FRAGRANCES A rediscovery by the house’s archivists sparked the project. After fifteen years […] More
Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More
