Milk Makeup marks its 10th anniversary with the limited Throwback Collection, bringing back three discontinued products from its 2016 debut era. Eye Vinyl, Roll + Blot and Tattoo Stamp reconnect the brand with the playful approach that shaped its early identity. The launch also coincides with the 30th anniversary of Milk Studios, where the creative […] More
VIOLETTE_FR introduces Plume Eyeshadow, marking the second chapter in the Plume Trilogy. Conceived by Violette, the product focuses on a softer approach to eye makeup, drawing from a vision shaped by French cinema and an understated approach to beauty. The formula responds to a desire for a lived-in eye look, where color sits lightly on […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
Dior Beauty expands its Diorshow lineup with the limited-edition Diorshow 5 Couleurs eyeshadow palettes and the new Diorshow Overvolume mascara. These releases build on Dior’s established eye makeup direction, focusing on pigment intensity, texture, and defined finish. EYE MAKEUP The Diorshow 5 Couleurs palette appears in four limited-edition harmonies organized around monochrome color families. The […] More
Rare Beauty prepares to release the Neutral Eye Collection, a focused lineup built around brown tones and neutral shades. The collection includes the Essential Neutrals Eyeshadow Palette, Perfect Strokes Universal Volumizing Mascara in Brown, and Perfect Strokes Matte Liquid Liner in Brown. EYE MAKEUP The Essential Neutrals Eyeshadow Palette anchors the collection with eight shades […] More
YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More
r.e.m. beauty expands its eye category with the launch of Sweet Dreams Eyeshadow Quads, a new collection built around mood, texture, and color choice. Designed as compact portals into different visual states, the quads invite wearers to select an atmosphere. EYESHADOWS Each Sweet Dreams quad features a new and improved talc-free formula developed to deliver […] More
Kylie Jenner celebrates ten years of Kylie Cosmetics with the King Kylie Collection, a return to where it all began. Launching on October 18, the collection brings back the bold energy of Jenner’s early career and the viral beauty moments that defined a generation of fans, honoring the brand’s beginnings while introducing modern updates to […] More
Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More
Revolution launched the Bitten Cherry Collection, a range that turns 2025 beauty into a darker, juicier mood. With products that layer rich berry pigments and innovative formulas, the collection invites makeup lovers to experiment with shades that feel indulgent and daring. MAKEUP The collection opens with the Cherry Icon Rich Berry Eyeshadow Palette, priced at […] More
KIKO Milano has unveiled its Milano Cortina 2026 Limited-Edition, an exclusive capsule collection created in honor of the Winter Olympic Games. Designed to celebrate athletic determination and Italian creativity, the collection arrives with Olympic alpine skiing champion Sofia Goggia as its ambassador. Known for her strength and elegance on the slopes, Goggia brings authenticity to […] More
Fenty Beauty introduces the Diamond Bomb Capsule Collection, a new lineup inspired by its cult-favorite Diamond Bomb highlighter. Known for its reflective finish and flattering shimmer, the original product set the tone for this latest release. Rihanna leads the campaign with a dedicated visual concept that showcases the capsule’s impact through her own lens. MAKEUP […] More
