Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More
Fenty Beauty expands its lineup with the Shake ‘N Play Liquid Blush, a new liquid formula designed for fast application and lasting wear. The product delivers up to 12 hours of transfer-proof color while maintaining a lightweight feel on the skin. The formula focuses on comfort, using skincare ingredients that support hydration throughout the day […] More
Fenty Beauty revisits one of its most recognizable pink shades with the return of Wattabrat, timed for Valentine’s Day. Known for its light pink shimmer, the shade anchors a limited collection that expands the original color into multiple formats while introducing a new, deeper pink tone. MAKEUP The Wattabrat collection includes two pink shades presented […] More
Fenty Skin introduces an exclusive body care collection, launching at Ulta Beauty. Designed by Rihanna, the collection offers luxurious textures and captivating fragrances that aim to elevate your body care routine. The collection features three standout items: the Allover Body Mist, which allows users to spray and embrace their mood with each spritz, transforming everyday […] More
Fenty Beauty introduces a fresh chapter in its Gloss Bomb lineup with the arrival of “Gimme Space.” The shimmering holographic rosy bronze shade launched exclusively at Ulta Beauty, offering fans an update that bridges summer and fall. LIPS Gloss Bomb has long held a place as an essential part of the Fenty Face. With its […] More
Fenty Beauty introduces two new additions to its complexion lineup with the Grip Trip Mattifying + Blurring Primer and the Grip Trip Hydrating + Plumping Primer. Both products combine the performance of a gripping primer with skincare-driven benefits, offering a finish that lasts up to 12 hours. The Grip Trip Mattifying + Blurring Primer answers […] More
Fenty Skin revives its Salted Caramel collection this August, responding to overwhelming demand from fans who called for the sweet, skin-softening favorite to come back. This time, the scent arrives in a full lineup of three products, combining hydration with a dessert-inspired fragrance that layers caramel, cookie dough, and vanilla. SKIN CARE The collection brings […] More
Fenty Beauty introduces the Diamond Bomb Capsule Collection, a new lineup inspired by its cult-favorite Diamond Bomb highlighter. Known for its reflective finish and flattering shimmer, the original product set the tone for this latest release. Rihanna leads the campaign with a dedicated visual concept that showcases the capsule’s impact through her own lens. MAKEUP […] More
Fenty Beauty has officially confirmed what fans have been waiting to hear for years—Body Lava is back. The smooth, gel-based body luminizer that first launched seven years ago is making its long-awaited return for Summer 2025. Designed to deliver an all-over glow with the impact of a highlighter, Body Lava is set to land soon […] More
Fenty Beauty has officially reintroduced one of its most coveted lip products, and this time, it’s here to stay. The Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss merges the best of two beauty staples: the nourishing comfort of a lip oil and the eye-catching shine of a gloss. With a formula that hydrates instantly […] More
Fenty Beauty continues to innovate the makeup scene with its latest release, the Cheeks Suede Powder Blush, part of Rihanna’s renowned cosmetics line. This high-performance powder blush is designed to deliver a noticeable, yet effortlessly blendable flush of color in both matte and shimmer shades, catering to a diverse range of skin tones. Priced at […] More
Fenty Beauty continues to set trends with its latest innovation, the Gloss Bomb Stix High-Shine Gloss Stick. At a retail price of $25 USD, this new offering promises not only the signature Gloss Bomb shine but also an enriching blend of nourishing ingredients tailored for optimal lip care. This hybrid product is where the glossy […] More
