IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More
The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More
Kylie Cosmetics has unveiled its latest innovation-the Natural Blur Powder Foundation. Designed for versatility, this talc-free, medium-buildable formula promises to deliver a naturally blurred, matte finish with up to 12 hours of wear. As the beauty industry increasingly leans toward multifunctional products, this new release aims to be a staple in every makeup bag, offering […] More
