LOEWE Perfumes introduces Aire Sutileza Elixir Eau de Parfum, the newest addition to the LOEWE Perfumes Elixirs collection. The release marks the sixth fragrance in a series that revisits key compositions from the house’s fragrance portfolio through a more concentrated format. Each Elixir in the collection contains a higher proportion of essential oils, creating a […] More
Fendi introduces a family of fragrances that traces the Maison’s history through scent, memory, and place. The collection reflects a narrative rooted in Rome and in the Fendi family itself. Each fragrance interprets the house’s values and heritage while presenting a contemporary vision of perfumery that is personal, expressive, and deeply connected to its origins. […] More
DS & Durga expands its fragrance lineup with Debaser in Bloom, a reinterpretation of one of the brand’s most recognizable scents. The perfume builds on the signature fig composition of Debaser while introducing floral and fruit accents that shift the mood toward a lighter, seasonal expression. Inspired by music culture and personal memory, the fragrance […] More
Summer Fridays expands its fragrance offering with Sunlit Vanilla Eau de Parfum, a scent built around the warmth of vanilla and the indulgence of dessert under summer light. Vanilla has defined the brand since the launch of Lip Butter Balm in 2020, where it quickly became a signature flavor within the community. In 2021, the […] More
Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
Calvin Klein Fragrances names Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs. The launch introduces a new chapter within the Euphoria franchise through three parfum-intense creations centered on confidence, pleasure, and sensuality. FRAGRANCES The Euphoria Elixirs collection presents ultra-concentrated formulas built around vanilla, the fruit of the orchid and the signature […] More
Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
Sol de Janeiro introduces the new Jelly Perfume Balm as the first solid fragrance line for the brand. This product allows users to apply scent anytime and anywhere through a simple swipe. The collection features three signature scents: Cheirosa 62, Cheirosa 40, and Cheirosa 68. These pocket-sized fragrances contain no alcohol and provide a smooth […] More
Osmo has closed a $70 million Series B funding round, bringing total capital raised to $130 million. The round was led by Two Sigma Ventures, with participation from new investors including Valor, Atreides, Amplo, Alumni Ventures, Collab Fund, Lumina Partners, and Patrick Collison, alongside existing backers. The investment marks a significant step in Osmo’s push […] More
LOEWE Perfumes has partnered with Stockholm-based photographer Joakim Möller on a new series of images created for LOEWE Home Scents, extending the brand’s sensory universe into a carefully calibrated visual field. The collaboration brings together Möller’s restrained photographic language and LOEWE’s approach to scent as form, material, and atmosphere. FRAGRANCES Möller is known for a […] More
Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
Le Labo expands its Classic Collection with VIOLETTE 30, a fragrance shaped by tension, duality, and quiet resolve. Introduced from Brooklyn, the scent continues the house’s long-standing interest in the spaces where opposites meet, allowing character to emerge through contrast rather than resolution. FRAGRANCES For Deborah Royer, VIOLETTE 30 reflects a philosophy rooted in paradox. […] More
