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  • Jean Paul Gaultier Introduces Divine Elixir with Radiant Power

    Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More

  • Carolina Herrera Expands Confidential Collection with Cedar Chic

    Carolina Herrera expands its Herrera Confidential line with Cedar Chic, a fragrance that draws inspiration from the house’s emblematic white shirt. For decades, the shirt has stood as a symbol of Carolina Herrera’s personal style, and now it takes new form through cedarwood, musk, and carefully selected floral notes. FRAGRANCES Carolina Herrera’s bond with the […] More

  • Diptyque Introduces “Lazulio” as the Final Chapter of Les Essences

    Diptyque introduces “Lazulio” Eau de Parfum as the final chapter of its Les Essences de Diptyque collection. The fragrance draws inspiration from the iridescence of peacock feathers and pays tribute to the crystalline beauty of lapis lazuli. FRAGRANCES Perfumer Quentin Bisch composed “Lazulio” to reflect contrasts in texture and color. The fragrance opens with sparkling […] More

  • Valentino Beauty Revives Studio 54 for One Night Only

    On September 10th, Valentino Beauty will reopen the doors of the legendary Studio 54 for a one-night event that reintroduces the venue’s legacy to a new generation. Beauty and fashion insiders, cultural figures, emerging creatives, and original patrons will come together inside the iconic space to mark the launch of the Valentino Beauty 2025 Rendez-Vous […] More

  • Bleu de Chanel

    Bleu de Chanel L’Exclusif Delivers Power Through Woods and Resin

    Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More

  • Ludeaux and Ludatrix Join Vyrao Fragrance Lineup

    Vyrao expands its lineup with a pair of gender-neutral fragrances that invite play and pleasure. Ludeaux and Ludatrix arrive as the brand’s ninth and tenth launches, and they continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program. The team taps precious plant ingredients and measured scent-emotion data to shape […] More

  • Tom Ford Black Orchid Reserve Campaign with Tilda Swinton

    Tilda Swinton fronts the campaign for Tom Ford Black Orchid Reserve, a fragrance that expands on the house’s most iconic scent. The campaign presents Swinton through images captured by Inez and Vinoodh, directed by Haider Ackermann. FRAGRANCES Swinton describes her connection to the project with characteristic depth. “It is a profound honour for me to […] More

  • Aesop Introduces a Celestial Amber with “Above Us, Steorra”

    Aesop prepares to unveil its newest Eau de Parfum, “Above Us, Steorra,” a fragrance that presents amber in a light not often explored. Conceived by Céline Barel, a long-time creative partner of the brand, the scent draws on three abstract sources: Mayuzumi Madoka’s poem Shooting Star, a photograph of the night sky, and the iridescent […] More

  • Emma Corrin Fronts Miutine: Miu Miu’s Irreverent New Fragrance

    Miu Miu unveils Miutine, a fragrance that distills the house’s favorite contradiction, playful and precise, rebellious and refined, into a scent worn entirely for oneself. The name riffs on the French mutine, sketching a quietly unyielding character: someone who knows the rules and enjoys twisting them, who dresses up just to stay home, who moves […] More

  • Byredo Launches “Alto Astral” Eau de Parfum

    Byredo introduces “Alto Astral,” a new eau de parfum that salutes Brazil’s vivid cultural energy. Perfumer Jérome Epinette shapes a composition the brand calls bright and addictive, building a musky warmth around sun-leaning notes. The campaign, photographed by Rio native Rafael Maura, focuses on intimate portraits of Brazilians, grounding the launch in lived identity rather […] More

  • Dior Presents Miss Dior Essence with Floral and Gourmand Notes

    Dior presents Miss Dior Essence as a new flanker in the Miss Dior line, created by Francis Kurkdjian, the house’s Perfume Creative Director. The composition offers an expressive take on confident, liberated femininity, reimagining the floral-chypre structure with gourmand accents built from rich fruit, lush florals, and a grounding woody base.   View this post […] More

  • Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”

    Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More

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