Gucci expands The Alchemist’s Garden with two new Eau de Parfums, Ylang Ambrato and Lignum Idealis. The collection treats perfumery as a process of change, where raw materials move through structured stages to reach refined form. These additions follow that framework, presenting two distinct directions built around warmth and wood. FRAGRANCES The Alchemist’s Garden organizes […] More
Dior expands the Dior Addict universe for 2026 with a coordinated release that pairs new Lip Glow Oils with a trio of fragrances. The launch brings together beauty, scent, and image under a single campaign led by Dior ambassadors Anya Taylor-Joy, Jisoo and Willow Smith. Shot by photographer Drew Vickers and accompanied by a film directed […] More
Prada expands its Infusion collection with Infusion de Santal Chai, a new unisex fragrance scheduled to launch in 2026. Designed as a warm and spicy composition, the scent centers on sandalwood and a chai latte accord, framed by citrus, cardamom, and soft musks. FRAGRANCES Infusion de Santal Chai belongs to the Warm & Spicy fragrance […] More
Carolina Herrera introduces Good Girl Blush Valentine’s Edition, a seasonal presentation of a fragrance that already exists within the brand’s portfolio. Rather than altering the scent itself, this release places visual emphasis on the bottle, offering a collector-focused redesign that reframes Good Girl Blush through a Valentine’s lens. FRAGRANCES Good Girl Blush sits within the […] More
Anya Taylor-Joy, Jisoo, and Willow Smith join Dior Perfumes as Dior introduces a new chapter built around Dior Addict. The three Dior makeup faces step into fragrance through three new creations, extending their presence within the house beyond makeup. Anya Taylor-Joy enters the project as an on-screen force whose presence extends from cinema to the […] More
Balenciaga introduces an AI-powered Fragrance Advisor designed to support online clients as they explore the Balenciaga Fragrance Collection of ten parfums. The tool offers a structured yet conversational way to navigate scent selection, extending the brand’s approach to digital service beyond standard chat functions. The Fragrance Advisor operates independently from the site’s existing chat services. […] More
Rabanne released two new limited fragrances, Fame in Love for women and Phantom in Red for men. Both scents are now available through the brand’s official website, marking a focused expansion of two established fragrance lines. Rather than introducing entirely new identities, Rabanne sharpens existing concepts through intensified formulas, bolder color cues, and compositions designed […] More
Carolina Herrera marks the tenth anniversary of Good Girl with the launch of Good Girl Jasmine Absolute Eau de Parfum, expanding the stiletto collection with a deeper, more indulgent interpretation of the original. FRAGRANCES Since its debut, Good Girl has built a recognizable presence through contrast held in balance, pairing floral brightness with darker, sweeter […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
Yves Saint Laurent adds Libre Berry Crush to the fragrance family, presenting a fruity floral direction shaped around juicy raspberry and the line’s established floral signature. The new Eau de Parfum builds on Libre’s identity with a composition that moves through fruit, lavender, orange blossom, vanilla, and musk, creating a scent positioned within the house’s […] More
Sabrina Carpenter expands her Sweet Tooth fragrance universe with Sweet Tooth Lemon Pie, a scent designed to amplify the playful identity of the collection through a citrus structure and a nostalgic mood. The release continues the line’s dessert-inspired direction while presenting a formula shaped by brightness, warmth, and a touch of retro charm. FRAGRANCES Sweet […] More
Tom Ford continues his Private Blend expansion with Figue Érotique, a fragrance centered on the fig fruit and its association with sensuality. After the vivid vision of Black Orchid Reserve, this release stays closer to a pattern the brand often revisits: a fruit positioned at the center of the narrative, used to frame desire through […] More
