Latest stories

  • Dolce&Gabbana Launches My Devotion Eau de Parfum Intense with Katy Perry

    Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More

  • Balenciaga Presents Collection of 10 Distinct Fragrances

    Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention. FRAGRANCES A rediscovery by the house’s archivists sparked the project. After fifteen years […] More

  • Jean Paul Gaultier Introduces Divine Elixir with Radiant Power

    Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More

  • Carolina Herrera Expands Confidential Collection with Cedar Chic

    Carolina Herrera expands its Herrera Confidential line with Cedar Chic, a fragrance that draws inspiration from the house’s emblematic white shirt. For decades, the shirt has stood as a symbol of Carolina Herrera’s personal style, and now it takes new form through cedarwood, musk, and carefully selected floral notes. FRAGRANCES Carolina Herrera’s bond with the […] More

  • Kilian Presents Angels’ Share Paradis Eau de Extrait

    Kilian’s latest fragrance, Angels’ Share Paradis Eau de Extrait, draws its inspiration from the refined world of aged oak-barrel cognac. Launched in early 2025, this new addition to the Maison’s repertoire highlights the brand’s heritage of craftsmanship, combining founder Kilian Hennessy’s legacy with contemporary, daring notes. Priced at $385 for 1.7 oz, Angels’ Share Paradis […] More

  • New Balance Takes a Bold Leap into Fragrances Inspired by Sneakers

    New Balance, widely recognized for its athletic and lifestyle footwear, is venturing into new territory with the launch of a fragrance line inspired by the unique smell of sneakers. FRAGRANCES This innovative move transforms the familiar new sneaker scent into two exclusive, limited-edition fragrances. From Sneakers to Scents Typically, perfumes fall into categories like woody, […] More

  • Marc O’Polo Sustainable Fragrance Line: ROOTED in Nature

    Marc O’Polo, the premium casual lifestyle brand revered for its conscious Scandinavian approach, is set to transcend the world of fragrances with its new sustainable collection, simply envisioned under the name ROOTED. Set for release this month, the brand is presenting unisex scents that are not just enticing but also ethical. These vegan fragrances, untouched […] More

  • BYREDO Fragrances: “Rose Of No Man’s Land” Is Here

    BYREDO Fragrances releases the latest scent in their family of fragrance, the  “Rose Of No Man’s Land” accompanied by the beautiful release imagery by celebrated portrait photographer Zhong Lin. Rose of No Man’s Land: a rose that blooms where others are afraid to step, this rose was forged in the wild and deserves our respect. […] More