Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Le Labo marks its 20th anniversary with the release of The Essence of Slow Perfumery, a book written by Global Brand President Deborah Royer. The project gathers essays, images, and reflections that trace the brand’s development since its first lab opened on Elizabeth Street in New York’s Nolita neighborhood. The book presents an internal view […] More
D.S. & Durga expands its fragrance lineup with The Hits Discovery Set, a curated selection of five of its most recognized scents. FRAGRANCES The set gathers I Don’t Know What, Rose Atlantic, Radio Bombay, Pistachio, and Debaser in 7.5 ml bottles, offering a focused way to experience the brand’s range across scent profiles and moods. […] More
LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Mugler expands the Angel collection with Angel Blush Eau de Parfum, a new fragrance that explores a softer and more intimate direction within the house’s established signature. Built within an ambery gourmand musky family, the scent develops through a composition that focuses on texture, warmth, and a close connection to the skin FRAGRANCES Created by […] More
Amouage returns to its Secret Garden collection with Love Hibiscus, a new fragrance that continues the House’s exploration of contemporary femininity through contrast and composition. First introduced in 2016 and reworked in 2024, the collection builds each scent around the dialogue between floral notes and gourmand elements. Love Hibiscus follows this structure while introducing a […] More
Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Spring arrives with National Fragrance Day on March 21, inviting attention to scent and its role in daily life. Smell shapes memory and emotion, linking moments to places and people through association. A single note can recall a season, a room, or a person. FRAGRANCES While perfume forms only a part of what we encounter, […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Memo Paris continues its exploration of destinations through fragrance with Cap Camarat, an eau de parfum inspired by a coastal site in Provence. The house often transforms travel memories into scent compositions that evoke places and landscapes. Cap Camarat focuses on a preserved stretch of the French Riviera where cliffs, pine-covered hills, and a historic […] More
Sabrina Carpenter expands her Sweet Tooth fragrance collection with a new bite sized release designed for portability. The singer and actor introduces mini versions of four perfumes from the line, presenting each scent in a small chocolate bar-shaped bottle. The launch places familiar fragrances into a format that supports quick touch-ups throughout the day. FRAGRANCES […] More
LOEWE Perfumes introduces Aire Sutileza Elixir Eau de Parfum, the newest addition to the LOEWE Perfumes Elixirs collection. The release marks the sixth fragrance in a series that revisits key compositions from the house’s fragrance portfolio through a more concentrated format. Each Elixir in the collection contains a higher proportion of essential oils, creating a […] More
