Latest stories

  • Armani Beauty Taps Carlos Sainz for I Will Eau de Parfum

    Carlos Sainz has been named the new Giorgio Armani Spain Fragrance Ambassador for Armani Beauty’s I Will Eau de Parfum, adding a major beauty partnership to a career already defined by Formula 1. The appointment places the Spanish driver within a campaign built around determination, discipline and the idea of willpower as a choice made repeatedly […] More

  • Armani Beauty Names J Balvin as U.S. Ambassador for I Will

    J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More

  • Giorgio Armani Adds Sunny Vanilla to the My Way Line

    Giorgio Armani expands the My Way fragrance line with My Way Sunny Vanilla, a new Eau de Parfum that explores a brighter, tropical direction. The scent builds on the identity of the original My Way while shifting its mood toward sunlit warmth and expressive sweetness. Conceived as a joyful interpretation of the line, My Way […] More

  • Giorgio Armani Rouge Ecstasy

    Giorgio Armani has launched its first CC Care and Color Lipstick collection within its range of cosmetics. The line contains high impact colour and offers the comfort of a balm. The lipsticks contain the Melting Cream Complex which creates a protective layer on the lips to lock in moisture and prevent water from evaporating, while […] More