L’Oréal Professionnel worked backstage at the Mugler Spring Summer 2027 show, where Head of Hair Louis Ghewy developed a series of otherworldly looks built around alien forms, aquatic references, club culture and the natural imagery associated with Thierry Mugler. HAIR The creative brief described an “Animal Kingdom on an acid trip,” giving Ghewy and his […] More
L’Oréal Professionnel joined Weinsanto for Spring Summer 2027 during Paris Fashion Week, supporting a hair direction created by French hairstylist and longtime Weinsanto collaborator Kevin Jacotot. The beauty concept translated the collection’s “Audace” theme into polished, highly controlled hair built around shine, stillness and graphic surface details. HAIR Jacotot approached the hair through precision and […] More
Gisou introduces Cherry Chocolate as part of its Fall Collection, carrying the scent and color story through hair fragrance and lip care. The limited edition range includes the Mini Honey Infused Hair Perfume, Honey Infused Hydrating Lip Oil and Honey Glaze Collagen Therapy Lip Mask, each developed around the combination of cherry and chocolate. LIPS […] More
L’Oréal Professionnel Paris hosted an event at OMG Klub in Belgrade on September 17, bringing together celebrities, influencers, media representatives and professionals from the hair industry to introduce the Metal Detox range and its approach to intensive hair care. BEAUTY The event arrived at the end of summer, a period when hair can show the […] More
Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More
Hair plays a visible part in personal style because it changes the balance of the face, neckline and overall silhouette. A sharp bob creates a different impression from long waves, while colour and texture can shift the character of the same beauty look. That gives hair a role similar to makeup and accessories. Length, shape, […] More
Summer 2026 hair starts with movement, warmth, and the question of how hair behaves when it comes off the face. For L’Oréal Professionnel hairstylist Jacob Habib Khan, the season centers on ponytails, buns, face-framing pieces, and color that works with heat, sun, and real summer habits. Speaking with Beauty SCENE Editor Jana Kostic, Khan breaks […] More
Funner enters professional haircare with a clear proposal: products can perform at a high level without locking people into fixed ideas of beauty. The brand launches with 21 products across cleansing, conditioning, treatment, styling, and finishing. It approaches hair as personal style, shaped by mood, routine, texture, and the desire to change. HAIR Jonah Kaner, […] More
e.l.f. enters haircare with e.l.f. Hair, a six product line designed for styling and daily care. The launch takes the brand beyond eyes, lips and face with formulas for hydration, shine, frizz control, blowouts, curls and quick touch ups. Every product in the first lineup stays at ten dollars or under, keeping the brand’s accessible […] More
Spending money on hair care treatments can feel endless. You try one product, then another, then a clinic visit, then a supplement, and before you know it, you’ve spent thousands without seeing much difference. The problem isn’t always the treatment. Often, it’s the approach. Understanding how to be smarter about what you spend, and why, […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
