Valentino Beauty has introduced its first-ever hair and body line, expanding the Born in Roma universe with two new products inspired by the house’s signature fragrance, Donna Born in Roma Eau de Parfum. The new line includes the Born in Roma Perfumed Hair & Body Mist and the Born in Roma Perfumed Body Shimmer, designed […] More
Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More
Luxury is no longer defined by how long you spend in front of the mirror; it’s about achieving elegance with ease. In today’s fast-paced world, beauty lovers are embracing solutions that combine sophistication, style, and convenience. HAIR One of the most captivating innovations in hair fashion is the rise of luxury pre braided wigs. These […] More
Odele and Susan Alexandra introduce the Touch-Ups To Go Bag Charm Set, a three-piece hair care kit designed for quick fixes on the move. The set features a mini Dry Shampoo in a custom beaded holder, along with two mini versions of Odele’s cult-favorite hair products that fit easily in a purse without adding weight. […] More
Dyson has introduced the Omega nourishing collection, its first line of hair care products. The launch features a lightweight hydrating oil and a leave-in conditioning spray, both developed with a focus on strengthening hair and enhancing shine. Each formula uses a core ingredient called the Dyson Oli7 blend, made with seven natural oils including sunflower […] More
Mane, the hair care brand created by celebrity hairstylist Jen Atkin, enters a new phase with the launch of five products and an updated look. Two years after its debut, the brand prepares to grow beyond its original range of hot tools and brushes. With this expansion, Mane introduces not only new formulas but also […] More
Dyson marked a major milestone by hosting its first official event in Belgrade, Serbia. The exclusive gathering celebrated the opening of the brand’s first local Demo Zone at Galerija Belgrade, where Dyson’s iconic hair styling tools and new OnTrac wireless headphones are now available. To commemorate the occasion, Dyson held a special event at Štab […] More
Some may turn a blind eye, but hair oils hold a special place for most of us (and our scalps). Making another year doesn’t make anything different. Or maybe? 2025 is the year that sparks the need to look beyond hair oil as a simple 1-2-3 hydration fix. With the rampant eco-conscious beauty, biotech advancements […] More
Bringing the world of Star Trek: Section 31 to life required a bold and imaginative approach to hair and makeup, and department heads Shauna Llewellyn and Ryan Reed were up for the challenge. Known for their work on Star Trek: Discovery, where Shauna earned an Emmy nomination, the duo reunited to push the creative boundaries […] More
OUAI has launched its highly anticipated St. Barts Hair Oil, a limited-edition product designed to transport your senses to a tropical paradise while delivering high-performance hair care benefits. This new offering from the celebrity-favorite brand is infused with the signature St. Barts scent, known for its tropical aroma. But it’s not just about the fragrance—this […] More
Our morning beauty routines used to be straightforward, but with TikTok driving trends, they’ve become far more intricate. The latest craze is the ‘morning shed’—a trend that involves shedding the remnants of an intense overnight beauty regimen. With nearly 100 million posts dedicated to this ritual, it’s clear that beauty routines have become an elaborate […] More
Dyson continues to push the boundaries of hair care innovation with the introduction of their latest limited-edition Onyx Black and Gold colorway, available exclusively at Ulta. The luxurious new hue graces some of Dyson’s most sought-after hair care tools, including the Supersonic™ Hair Dryer, the Airwrap™ Multi-Styler, and the Airstrait™ Hair Straightener. Each product in […] More
