Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More
Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Rare Beauty expands its Find Comfort collection with three new formulas for lips, body, and hair, along with a new scent Feel Seen. The release introduces a multitasking lip product, a mousse-to-oil hydrator, and a long-lasting fragrance mist, each created to support daily care through moisture-focused ingredients and fresh sensory profiles. The new scent anchors […] More
Gisou unveils the Glazed Scents Trio for Fall, a limited-edition set of three mini hair perfumes that combine fragrance with care. The trio features Vanilla Glaze, Sticky Toffee, and Milky Mocha, each created to satisfy seasonal cravings while nourishing the hair. View this post on Instagram A post shared by Gisou (@gisou) The […] More
When Dyson first launched the Airwrap™ in 2018, I remember the flood of videos on Instagram and TikTok, hair wrapping around the barrels like magic, frizz vanishing in a single pass. The hype felt unreal. Fast forward to now, and I had the chance to test the brand’s next generation Airwrap™ multi-styler. I can confirm: […] More
After the Airwrap™ became a viral must-have across TikTok tutorials, YouTube reviews, and endless Instagram reels, the Dyson Supersonic r™ hair dryer is stepping into the spotlight. Once reserved for top stylists backstage at Fashion Week, the brand’s most powerful yet lightest hair dryer has officially made its way into the hands of everyday users. […] More
Few beauty devices have achieved the cult-like status of the Dyson Airwrap™. Since its debut in 2018, it has become one of the most talked-about products on social media, inspiring countless tutorials on TikTok, YouTube, and Instagram. The Airwrap™’s promise of creating salon-level results at home, without the damage of extreme heat, turned it into […] More
Valentino Beauty has introduced its first-ever hair and body line, expanding the Born in Roma universe with two new products inspired by the house’s signature fragrance, Donna Born in Roma Eau de Parfum. The new line includes the Born in Roma Perfumed Hair & Body Mist and the Born in Roma Perfumed Body Shimmer, designed […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More
