Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Cardi B introduces Grow-Good Beauty with a lineup built around repair, hydration, and daily care. The debut range translates routines shaped over time into a structured product offering. Developed with Revolve Group, the line focuses on formulas designed to support hair health through consistent use, with each product addressing specific needs across different stages of […] More
Gisele Bündchen steps back into the beauty spotlight as Global Ambassador for Garnier, marking a return shaped by wellness and science-led performance. The Brazilian supermodel, long associated with sunlit waves and runway dominance, approaches this chapter with a focus on function. NEWS Her debut takes shape in a cinematic mini-film titled “The Signature.” The campaign […] More
Matrix names KATSEYE as its new Global Brand Ambassadors, marking a one-year partnership with the Grammy-nominated girl group. The collaboration stands as the first of its kind for both Matrix and KATSEYE. According to Global General Manager Andrew Edwardson, the alliance reflects a shared focus on inclusivity, individuality, and movement. NEWS The six-member group: Yoonchae, […] More
Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty […] More
Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More
Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Rare Beauty expands its Find Comfort collection with three new formulas for lips, body, and hair, along with a new scent Feel Seen. The release introduces a multitasking lip product, a mousse-to-oil hydrator, and a long-lasting fragrance mist, each created to support daily care through moisture-focused ingredients and fresh sensory profiles. The new scent anchors […] More
Gisou unveils the Glazed Scents Trio for Fall, a limited-edition set of three mini hair perfumes that combine fragrance with care. The trio features Vanilla Glaze, Sticky Toffee, and Milky Mocha, each created to satisfy seasonal cravings while nourishing the hair. View this post on Instagram A post shared by Gisou (@gisou) The […] More
When Dyson first launched the Airwrap™ in 2018, I remember the flood of videos on Instagram and TikTok, hair wrapping around the barrels like magic, frizz vanishing in a single pass. The hype felt unreal. Fast forward to now, and I had the chance to test the brand’s next generation Airwrap™ multi-styler. I can confirm: […] More
