Funner enters professional haircare with a clear proposal: products can perform at a high level without locking people into fixed ideas of beauty. The brand launches with 21 products across cleansing, conditioning, treatment, styling, and finishing. It approaches hair as personal style, shaped by mood, routine, texture, and the desire to change. HAIR Jonah Kaner, […] More
e.l.f. enters haircare with e.l.f. Hair, a six product line designed for styling and daily care. The launch takes the brand beyond eyes, lips and face with formulas for hydration, shine, frizz control, blowouts, curls and quick touch ups. Every product in the first lineup stays at ten dollars or under, keeping the brand’s accessible […] More
Arab haircare culture is built on patience. It treats hair as a long-term asset, not a quick fix. This mindset shows up in today’s routines, even when the products are modern, and the tutorials are on TikTok. It is less about copying a single ‘secret’ and more about repeating small practices that protect length, shine, […] More
Spending money on hair care treatments can feel endless. You try one product, then another, then a clinic visit, then a supplement, and before you know it, you’ve spent thousands without seeing much difference. The problem isn’t always the treatment. Often, it’s the approach. Understanding how to be smarter about what you spend, and why, […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Cardi B introduces Grow-Good Beauty with a lineup built around repair, hydration, and daily care. The debut range translates routines shaped over time into a structured product offering. Developed with Revolve Group, the line focuses on formulas designed to support hair health through consistent use, with each product addressing specific needs across different stages of […] More
Gisele Bündchen steps back into the beauty spotlight as Global Ambassador for Garnier, marking a return shaped by wellness and science-led performance. The Brazilian supermodel, long associated with sunlit waves and runway dominance, approaches this chapter with a focus on function. NEWS Her debut takes shape in a cinematic mini-film titled “The Signature.” The campaign […] More
Matrix names KATSEYE as its new Global Brand Ambassadors, marking a one-year partnership with the Grammy-nominated girl group. The collaboration stands as the first of its kind for both Matrix and KATSEYE. According to Global General Manager Andrew Edwardson, the alliance reflects a shared focus on inclusivity, individuality, and movement. NEWS The six-member group: Yoonchae, […] More
Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty […] More
Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More
