New Year’s Eve makeup has always operated under a different set of rules. It allows excess, drama, and intention without apology. For one night, makeup can behave like clothing, or even armor, something you put on with purpose rather than habit. MAKEUP This year, the ideas worth considering move away from novelty and toward looks […] More
NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand. LIPS The holiday […] More
Gap teams up with Summer Fridays for a 20-piece collaboration that introduces Summer Fridays’ first apparel designs through soft seasonal essentials. The collection arrives with a focus on comfort, familiar silhouettes, and the rituals that shape time spent indoors. Summer Fridays brings its Southern California minimalism into conversation with Gap’s well-known approach to soft textures […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Bratz expands its collectible universe with the launch of the Bratziez Iconz Seriez Plush Keychain Blind Box, a new line designed to bring character-driven fun to bags, belts, and everyday accessories. Each character ships in a blind box and includes a clip that attaches directly to a bag, giving fans a portable way to express […] More
The YSL Beauty Advent Calendar 2025 has officially arrived, and it’s already one of the most talked-about drops of the season. Fronted by Dua Lipa, the face of YSL Beauty and muse behind its modern energy, this year’s edition feels like the ultimate expression of glamour, bold, luminous, and effortlessly chic. HOLIDAY SEASON Each drawer […] More
Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah. CAMPAIGNS Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their […] More
D.S. & Durga has released its limited-edition 2025 Holiday Collection, now available on the brand’s website. The lineup includes curated gift sets, special-edition fragrances, and seasonal candles designed as ready-to-gift pieces for fragrance lovers. FRAGRANCES Leading the selection is The Singles Set, a five-piece discovery box priced at $150 USD. The set features 7.5ml vials […] More
Louis Vuitton welcomes the festive season with an exclusive collection of gourmet creations by Maxime Frédéric, the Maison’s acclaimed pastry chef and World’s Best Pastry Chef 2025. Each creation, from the hazelnut yule log to sculptural chocolate trees, reimagines holiday indulgence through refined craftsmanship and creativity. HOLIDAY SEASON At the heart of the collection is […] More
As the year draws to a close, Memo Paris transforms the final days of December into a continuation of celebration. HOLIDAY SEASON The brand’s Post Advent Calendar, titled Seven Days, Seven Surprises, invites fragrance lovers to savor a final week of discovery, a collection designed to extend the joy. The festive edition captures Memo Paris’s […] More
For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More
For Holiday 2025, Diptyque invites us into a fairy tale imagined as A Night of Wax and Gold, a story told through fragrance, light, and exquisite objects. HOLIDAY COLLECTIONS Inspired by the literary cafés of Saint-Germain-des-Prés, where writers, artists, and free spirits once gathered, this collection transforms seasonal rituals into a poetic universe suspended between fantasy […] More
