Latest stories

  • Huda Kattan Reclaims Full Ownership of Huda Beauty

    Huda Kattan has bought back the equity stake in Huda Beauty previously held by TSG Consumer, regaining full ownership of the brand she founded. The move comes a year after she returned as CEO and marks a significant moment for one of beauty’s most influential entrepreneurs. TSG initially invested in the company in 2017, during […] More

  • Huda Kattan Launches ‘Huda Hotline,’ a Candid New Podcast

    Huda Kattan is making a move beyond the beauty industry with the launch of her new podcast, Huda Hotline. Known for her unfiltered approach to the industry, the Huda Beauty founder is bringing that same authenticity to the podcast space. Designed as a direct line to her audience, the show will offer raw and candid […] More

  • Huda Beauty Teases Purple Setting Powder

    Huda Beauty‘s recent tease of a new purple setting powder on TikTok has sparked considerable interest, especially given the trend of pairing setting powder shades with blush shades. This strategy aligns with emphasizing a cohesive and harmonious makeup look, allowing users to achieve a more unified appearance. The introduction of the purple setting powder appears […] More