Huda Beauty has introduced its first fragrance, Easy Bake Intense Eau de Parfum, expanding one of the brand’s best-known beauty franchises into scent. The new perfume takes its starting point from Easy Bake setting powders, a product line closely linked to Huda Beauty’s complexion category. FRAGRANCES The perfume arrives as a new chapter for Huda […] More
Huda Beauty expands its Easy Bake line with the introduction of Easy Bake Pressed Powder, a new product developed as a fully distinct formula. This launch marks the brand’s first true pressed interpretation of Easy Bake, created after extensive laboratory testing to refine texture, performance, and wear. The result separates this powder clearly from the […] More
Huda Beauty, the globally recognized brand founded by entrepreneur Huda Kattan, has once again claimed the top position on The Cosmetify Index for Q3 2025. This marks the third consecutive quarter that Huda Beauty has led the ranking, underscoring the brand’s resilience and continued appeal in the highly competitive beauty sector. The Cosmetify Index, which […] More
Huda Beauty teamed up with artist Saint Levant for a special release of the Faux Filler Lip Oil, drawing direct inspiration from the kalamantina fruit native to Palestine. The product, named Kalamanita Jelly Oil, launched as a limited-edition item and quickly sold out. The lip oil’s popularity took hold online, with fans calling for a […] More
Huda Kattan has bought back the equity stake in Huda Beauty previously held by TSG Consumer, regaining full ownership of the brand she founded. The move comes a year after she returned as CEO and marks a significant moment for one of beauty’s most influential entrepreneurs. TSG initially invested in the company in 2017, during […] More
Huda Kattan is making a move beyond the beauty industry with the launch of her new podcast, Huda Hotline. Known for her unfiltered approach to the industry, the Huda Beauty founder is bringing that same authenticity to the podcast space. Designed as a direct line to her audience, the show will offer raw and candid […] More
Huda Beauty‘s recent tease of a new purple setting powder on TikTok has sparked considerable interest, especially given the trend of pairing setting powder shades with blush shades. This strategy aligns with emphasizing a cohesive and harmonious makeup look, allowing users to achieve a more unified appearance. The introduction of the purple setting powder appears […] More
