k-beauty

Latest stories

  • 10 K-Beauty Brands to Follow Now

    K-beauty continues to evolve beyond trends and novelty, moving into a space defined by precision, restraint, and ingredient intelligence. What once centered on multi-step excess now speaks the language of barrier care, clinical calm, and long-term skin health. SKINCARE These are the K-beauty brands shaping that shift right now, each with a clear point of […] More

  • HERA and Felix Signal a New Lip Direction for 2025

    HERA has released the first teaser for its upcoming Sensual Tinted Shine Lip Serum, a launch that signals a refined shift in tone rather than a loud debut. Fronted by Global Ambassador Felix, the rollout positions lip shine as a study in mood, texture, and presence. LIPS Muted hues, controlled light, and a soft-focus finish […] More