Global girl group KATSEYE steps into a new visual era with a series of blonde hair transformations created in collaboration with Matrix. The looks arrive just ahead of their Coachella debut, marking a shift in the group’s aesthetic direction following their recent release cycle. HAIR Executed by hairstylist George Papanikolas, the transformations span a wide […] More
Matrix names KATSEYE as its new Global Brand Ambassadors, marking a one-year partnership with the Grammy-nominated girl group. The collaboration stands as the first of its kind for both Matrix and KATSEYE. According to Global General Manager Andrew Edwardson, the alliance reflects a shared focus on inclusivity, individuality, and movement. NEWS The six-member group: Yoonchae, […] More
Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More
Glossier is turning up the heat on its summer lineup with the release of Lip Glaze, a new lip oil collection launching May 20. The campaign pairs the beauty brand with rising global girl group Katseye, who debut the product by wearing all six shades, each one designed to reflect a member’s distinct personality. MAKEUP […] More
