It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
Khloé Kardashian is making her mark in the fragrance world with the launch of her debut scent, XO Khloé. This signature fragrance represents a deeply personal journey for the star, who has poured her heart into every detail, from the sleek bottle design to the elegant, charming scent. FRAGRANCES The fragrance will make its exclusive […] More
Khloé Kardashian is preparing to step into a sphere of beauty and wellness with her latest venture, XO Khloé. The reality TV star and entrepreneur recently took to Instagram to share a sneak peek of her upcoming brand, showcasing what fans can expect from this fresh addition to her expanding empire. In a series of […] More
Brand on the rise Good American, which was co-founded in 2016 by Khloe Kardashian and Emma Grede, has announced the formal launch of a new partnership with the legendary swimsuit brand Body Glove. The totally inclusive collection, which is available in sizes XS to 5XL, was released just in time for the summer season. It […] More
