Latest stories

  • L’Oréal Professionnel Celebrates Metal Detox With a Night in Belgrade

    L’Oréal Professionnel Paris hosted an event at OMG Klub in Belgrade on September 17, bringing together celebrities, influencers, media representatives and professionals from the hair industry to introduce the Metal Detox range and its approach to intensive hair care. BEAUTY The event arrived at the end of summer, a period when hair can show the […] More

  • L’Oréal Paris Partners with “Elle” to Bring 90s Beauty to Screen

    L’Oréal Paris has partnered with Elle, the official prequel to the Legally Blonde franchise, weaving the brand directly into the narrative while launching a multi-touchpoint campaign that extends from screen to consumer. The collaboration connects the brand with a story about a young woman discovering her self-worth during a decade when L’Oréal products empowered women […] More

  • Bianca Balti for L’Oreal’s Million Carats Holiday Line

    Italian supermodel Bianca Balti poses in a new campaign for L’Oreal Paris’ Million Carats limited edition holiday line. The face of L’Oreal wears the collection of lipstick and eyeshadow  for the 2013 Christmas season. Take a look at the complete campaign below. More