L’Oréal Paris Partners with “Elle” to Bring 90s Beauty to Screen
L’Oréal Paris has partnered with Elle, the official prequel to the Legally Blonde franchise, weaving the brand directly into the narrative while launching a multi-touchpoint campaign that extends from screen to consumer. The collaboration connects the brand with a story about a young woman discovering her self-worth during a decade when L’Oréal products empowered women […] More
