MAC Cosmetics joins Chappell Roan for a limited-edition Viva Glam lip collection centered on red and plum shades. The release includes three products across matte, sheer-shine and gloss finishes. Each formula offers a different approach to color, from an intense cherry red to a shimmering red plum. Special packaging gives the two lipsticks a collectible […] More
MAC Cosmetics presents the May issue of MACzine with Olandria Carthen as cover star. The issue centers on blush and places Carthen in a full MAC beauty look created by makeup artist Painted By Esther. The glam features Esther’s signature gradient blush technique, connecting the cover story to the launch of Skinfinish Colourstruck Blush. MAKEUP […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
MAC Cosmetics joins forces with Disney for the new Minnie + Daisy Collection, available exclusively at Macy’s for a limited time. The collaboration brings makeup and nostalgia together through six new lip shades and a pair of whimsical lashes inspired by two of Disney’s most beloved icons. The collection celebrates friendship, fun, and color in […] More
Kris Jenner fronts the new MAC Cosmetics Studio Fix foundation campaign, stepping into the spotlight at 69 after decades managing one of entertainment’s most famous families. Photographed by Inez and Vinoodh and styled by Nicola Formichetti, the campaign shows Jenner in a new role. Studio Fix itself stands as one of MAC’s signature products, recently […] More
Glossy lips continue to dominate beauty trends, and MAC Cosmetics has stepped into the moment with the launch of its Lipglazer Glossy Liner. The liner arrives in eight shades, offering a formula that combines color, definition, and hydration while complementing the brand’s extensive collection of lip glosses. LIPS MAC has built its reputation on cult-favorite […] More
In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More
MAC cosmetics has a storied history of collaborations that have left an enduring mark on the beauty industry. Among these partnerships, Disney stands out as a lasting favorite, captivating makeup enthusiasts with its iconic characters and timeless stories. With MAC’s 40th anniversary on the horizon, the brand is reintroducing some of its most beloved collaborations, […] More
Being bad never looked so good. Our limited-edition colour collection inspired by Disney’s Maleficent debuts summer 2014. MAC Cosmetics is set to launch a limited edition color collection in Summer 2014, inspired by Angelina Jolie’s upcoming title role in the Disney film Maleficent. The collection will include makeup for the face, eyes, lips and nail products. More
Photographer Ron Goldstein presents his new “Little Red” beauty story shot for Schön! Magazine, starring model Sarah Baumann @ M4 Models. Make Up artist Stefi Bazavan used cosmetics by MAC, Make Up Forever and Kryolan to bring an ethereal slant to the red lips staple. Combined with model Sara Baumann’s oneiric beauty, the color red is showcased here as […] More
